Top Ads on Água e Terra

Água e Terra Background Introduction:

Com valor tudo muda.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Água e Terra has been advertising and marketing on Facebook for many years. And Água e Terra has placed 5 of ads on the Facebook platform in the last month. In the past few years,Água e Terra has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Água e Terra on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Água e Terra. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Água e Terra.

BigSpy

1.Água e Terra Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Água e Terra  Água e Terra  Água e Terra
Page Categories  Environmental Consultant  Environmental Consultant  Environmental Consultant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Água e Terra Marketing Objectives Analysis: 

Água e Terra has been operating in Environmental Consultant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Água e Terra best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Água e Terra Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Timeline Photos  Timeline Photos Timeline Photos 
Ad Copy Text  Legenda: Uma empresa de Curitiba, utiliza a tecnologia de lavagem de roupa Wet Cleaning (limpeza úm...  O Instituto Terra, criado pelo casal Sebastião Salgado e Lélia Wanick, através do Programa Olhos ...  No chamado "Trashtag Challenge" - algo como hashtag "Desafio do Lixo", em português - os participan...
Link Description  Legenda: Uma empresa de Curitiba, utiliza a tecnologia de lavagem de roupa Wet Cleaning (limpeza úmida) que além de empregar pouca água utiliza produtos de lavagem que evitam a poluição da natureza, além de utilizar produtos biodegradáveis e eficientes tanto para manchas como para odores, e reduz a necessidade de refazer a lavagem. Fonte: https://www.diarioinduscom.com/metodo-inovador-de-lavagem-de-roupas-preserva-o-meio-ambiente/  O Instituto Terra, criado pelo casal Sebastião Salgado e Lélia Wanick, através do Programa Olhos D’Água que tem o objetivo de resgatar os recursos hídricos da Bacia do Rio Doce, em Minas Gerais. Aproximadamente 2 mil nascentes foram recuperadas. 1.022 famílias de pequenos produtores rurais receberam gratuitamente assistência técnica, materiais para construção de cercas e para a instalação de miniestações de tratamento de esgoto, além de mudas para reflorestamento das áreas. Com ações de reflorestamento, o instituto plantou 6 milhões de mudas de árvores de aproximadamente 300 espécies nativas da Mata Atlântica e recuperou uma área de 21,1 milhões de metros quadrados, o equivalente à soma de 2.995 campos de futebol. A maior parte dessas mudas foi produzida no viveiro do próprio instituto, que tem capacidade de produzir 1 milhão de mudas por ano. Fonte: http://greenbond.com.br/instituto-terra-sebastiao-salgado-vale-do-rio-doce/  No chamado "Trashtag Challenge" - algo como hashtag "Desafio do Lixo", em português - os participantes escolhem um lugar poluído, limpam esse local e postam fotos mostrando o antes e o depois. A iniciativa tem ajudado a mudar o cenário em praias, parques e estradas e também a conscientizar sobre a quantidade de lixo plástico que produzimos. Que tal fazer um #TrashtagChallenge na sua cidade?
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 441  967  398
Like 5  26  16

Água e Terra Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Água e Terra Top 1 ads got 5 likes. Água e Terra uses a sentence with the finishing touch title: “Timeline Photos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Água e Terra shared 441 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Água e Terra should continue to optimize the ad content.

3.Água e Terra Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-09-2019-04-21  2019-04-11-2019-04-21  2019-04-04-2019-04-07
Landing Page Link  https://www.facebook.com/370169643183495/posts/1056016131265506/  https://www.facebook.com/aguaeterraambiental/photos/a.372639512936508/1057163414484111/?type=3   https://www.facebook.com/aguaeterraambiental/photos/a.372639512936508/1052989368234849/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Água e Terra are successful.

Água e Terra Creative Analysis: 

Água e Terra placed a Image ad in 2019-04-09-2019-04-21, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Água e Terra Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Água e Terra has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Água e Terra Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-09-2019-04-21  2019-04-11-2019-04-21  2019-04-04-2019-04-07
During  13 days  11 days 4 days 
Like  5  26  16
Share  2  2  5
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Água e Terra ‘s Top 1 ad received 5 likes, 2 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Água e Terra, helping Água e Terra to grasp the ad data more clearly.