Top Ads on «Пятёрочка»

«Пятёрочка» Background Introduction:

«Пятерочка» — федеральная сеть удобно расположенных магазинов https://5ka.ru/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

«Пятёрочка» has been advertising and marketing on Facebook for many years. And «Пятёрочка» has placed 54 of ads on the Facebook platform in the last month. In the past few years,«Пятёрочка» has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for «Пятёрочка» on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for «Пятёрочка». BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from «Пятёрочка».

BigSpy

1.«Пятёрочка» Top 3 Ads Basic Understanding

   top1  top2  top3
Name  «Пятёрочка»  «Пятёрочка»  «Пятёрочка»
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

«Пятёрочка» Marketing Objectives Analysis: 

«Пятёрочка» has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. «Пятёрочка» best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.«Пятёрочка» Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A Доставка Пятёрочка 
Ad Copy Text  no setting  no setting  Экономьте время и силы с Пятерочкой, доставка продукто...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  SHOP_NOW
Text Word Count 0  0  124
Like 0  0  1

«Пятёрочка» Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. «Пятёрочка» Top 1 ads got 0 likes. «Пятёрочка» uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. «Пятёрочка» shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. «Пятёрочка» should continue to optimize the ad content.

3.«Пятёрочка» Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-04-24-2020-05-31  2020-04-24-2020-05-31  2020-05-08-2020-05-12
Landing Page Link  http://play.google.com/store/apps/details?id=com.delivery_shop_5ka24.delivery_shop_5ka  http://play.google.com/store/apps/details?id=com.delivery_shop_5ka24.delivery_shop_5ka   https://play.google.com/store/apps/details?id=com.delivery_shop_5ka24.delivery_shop_5ka&fbclid=IwAR2lojURi9-318fFXtSpbvPMw72QICiv528gYnFEdgmSQho7-vVHVKWOEuA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by «Пятёрочка» are successful.

«Пятёрочка» Creative Analysis: 

«Пятёрочка» placed a Video ad in 2020-04-24-2020-05-31, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.«Пятёрочка» Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  N/A  N/A  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

«Пятёрочка» has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.«Пятёрочка» Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-24-2020-05-31  2020-04-24-2020-05-31  2020-05-08-2020-05-12
During  38 days  38 days 5 days 
Like  0  0  1
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. «Пятёрочка» ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for «Пятёрочка», helping «Пятёрочка» to grasp the ad data more clearly.