Top Ads on «Нетология»

«Нетология» Background Introduction:

Образовательные программы в онлайне от ведущих экспертов рунета. Присоединяйтесь!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

«Нетология» has been advertising and marketing on Facebook for many years. And «Нетология» has placed 65 of ads on the Facebook platform in the last month. In the past few years,«Нетология» has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for «Нетология» on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for «Нетология». BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from «Нетология».

BigSpy

1.«Нетология» Top 3 Ads Basic Understanding

   top1  top2  top3
Name  «Нетология»  «Нетология»  «Нетология»
Page Categories  Tutor/Teacher  Tutor/Teacher  Tutor/Teacher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

«Нетология» Marketing Objectives Analysis: 

«Нетология» has been operating in Tutor/Teacher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. «Нетология» best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.«Нетология» Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Инвестируйте в себя!  Курс Project Manager | Обучение менеджера проекта профессии صور من منشور ‏‎Нетология‎‏ 
Ad Copy Text  -  Регистрируйтесь со скидкой 35%! Цель курса — дать слуша...  Согласно исследованию Forbes, трое из пяти человек тратят...
Link Description  Вы изучите основы видеомаркетинга, научитесь создавать концепции видео и писать сценарии, составлять эффективные брифы, продвигать видео на YouTube, а также проведет....  Профессия Project Manager - совместная программа Нетологии и Рамблера при поддержке НИУ ВШЭ. Гарантия собеседования и возможность трудоустройства.  N/A
Website Link  netology.ru  netology.ru  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 222  668  1256
Like 0  0  66

«Нетология» Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. «Нетология» Top 1 ads got 0 likes. «Нетология» uses a sentence with the finishing touch title: “Инвестируйте в себя!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. «Нетология» shared 222 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. «Нетология» should continue to optimize the ad content.

3.«Нетология» Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-06-16-2020-06-18  2020-06-09-2020-06-18
Landing Page Link  https://netology.ru/programs/videomarketing?utm_source=test&utm_medium=cpc&utm_campaign=brand_all_ou_actionjune_mts_facebook&utm_content=%7B%7Bcampaign.id%7D%7D_%7B%7Badset.id%7D%7D_%7B%7Bad.id%7D%7D_%7B%7Bsite_source_name%7D%7D_%7B%7Bplacement%7D%7D&utm_term=%7B%7Badset.id%7D%7D&stop=1  https://netology.ru/programs/project   https://www.facebook.com/180244941988192/posts/3288589954486993/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by «Нетология» are successful.

«Нетология» Creative Analysis: 

«Нетология» placed a Image ad in 2020-06-17-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.«Нетология» Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Russian  Russian  Arabic

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

«Нетология» has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.«Нетология» Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-16-2020-06-18  2020-06-09-2020-06-18
During  2 days  3 days 10 days 
Like  0  0  66
Share  0  0  18
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. «Нетология» ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for «Нетология», helping «Нетология» to grasp the ad data more clearly.