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Boutique Growth - Marketing for B2B Professional Services & Consulting Firms “You want it right away? Sure thing, Mr. Client, I’ll just work this weekend and the next….”
“Price? Sure, I can knock a little off the price, since I value your business so much…”
“Oh, you need to add 3 more things to the project but the fees stay the same? No problem Mr. Client.”
Does this sound familiar?
The sad truth is that good consultants, with valuable expertise, often find themselves:
Doing the same work over and over again…
For the same handful of clients…
Who they have to keep happy with low prices and long hours…
Because they have no control over their business…
And no predictable lead flow.
One day, these consultants will look up with a terrible realization:
They absolutely MUST take control over the growth of their firm… but they have no idea how to do it.
This is what I call the “Invisible Wall.”
Everyone hits the Wall… and their response will determine the future of their firm.
There are two paths you can take once you hit the Wall.
After hitting this wall, over and over again, some consultants “break” and give up on their ideas for the future of their business.
They become “Order Takers.”
The Order Taker has no predictable lead flow, no system in place, and no control.
Every month, they go around their personal referral network, taking orders.
“What can I do for you this month, Mr. Client?”
“Sure thing, Mr. Client, anything to keep you happy.”
Often, they think “That’s just the way it is… things will be better next year.”
But next year comes around, and clients still aren’t lining up to work with them.
In other words, they would give anything to be on the second path — the path of greater control and high growth.
This is the path of the thriving consultant: the Trusted Advisor.
The life of the Trusted Advisor looks much different than the life of the Order Taker.
The Trusted Advisor chooses to do only work he finds interesting, with clients who are a perfect fit.
Every month, he updates a long waiting list of clients who are itching to work with them.
And, he or she also regularly closes 5 and 6 figure deals.
Not because of tricks or tactics, but because of simple economics: a consultant in high demand can charge premium prices.
How is this possible? Is smarter? More experienced? Does he have better connections?
Trusted Advisors are in high demand because of one skill:
They understand how to communicate their value to the market.
Because of this skill, the future of the Trusted Advisor and his firm looks wildly different than the future of the Order-Taker and his firm.
And, I’m just going to give you the brutal honest truth, because no one else will…
Between speaking, coaching, and consulting, I have talked with 100’s of consultants, and here’s they all share something in common —
They absolutely hate the path of the Order Taker.
Maybe you feel the same way…
If you want permanent control over the growth of your firm, here’s what you need to know:
WHO to work with (and who to NEVER work with because they’ll suck your time away and keep you on a “hamster wheel”)
HOW to position yourself - Have you ever wondered why many “sought after” experts aren’t necessarily better at their jobs... but may command 2x, 5x, or even 10x your current fees? It’s because they are masters of positioning.
WHAT to charge and how to communicate your worth (why charging “competitive” prices might suck your business right back into “Order Taker” mode)
And, of course, how to generate a steady stream of qualified leads who are already halfway “sold” on your offer.
I’ve put up an on-demand training to cover these topics in detail and illustrate how to step into the role of the Trusted Advisor.
Check it out:
Also, bring something to take notes with. This training is deep.
It’s what I teach all my clients, and it’s what I myself use.
In other words, I “walk the walk.”
However, it’s not for everyone.
It’s only for consultants who are already doing good work, and want a proven system to control the growth of their firm. Not a magic b
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