50 Best Convergence Ad Images in 2020 - BigSpy

Fashion and Apparel brands...I want to make sure you get value from this, so here goes... Here's the hard truth when it comes to advertising in the 4th quarter...you might as well skip Cyber Monday and this Holiday Season unless… you learn how to work with the algorithm and execute a predictive, scalable audience and offer strategy to target your customers with precision... BUT...Here’s what I hear every year from apparel brand founders: “I tried to look around and see what other brands were doing but nothing was really specific enough to my apparel brand so I just ended up launching some ads with discounts. I got a few sales but basically didn’t get the return I was looking for overall. Now I’m hesitant to even run ads this year...will it even be worth it to compete with the big brands or should I just sit this one out…?” —— If any of that sounds familiar to you then here's the positive truth... This will inevitably be the largest E-commerce Holiday season for Fashion and Apparel brands in history. Why? because we are dealing with a convergence of an overall trend towards online shopping combined with stay at home orders and quarantining, which has forced even more people to shop online... And while this growth is great, it also presents significant challenges. With a flood of new and existing advertisers all running ads at the same time, including top brands and stores with huge budgets, the battle for your customer will hit an all-time peak. We all know that both ad costs and conversions peak during Black Friday and Cyber Monday but that's also the one time nearly everyone is super willing to bust out their credit card and buy! So the question is: How do we take advantage of the uptick in conversions and revenue, while avoiding the huge increase in ad costs? The reality is… you cannot and will not win Cyber Monday on Cyber Monday. You have to win it before. Waiting until Black Friday and Cyber Monday to launch ads into the most competitive fight for atte































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