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Gwiazdą naszych pierwszych urodzin będzie fantastyczny Jay Sebag
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Grow Your AgencyGrow Your Agency ▪️The ONLY Way to Scale Your Agency▪️
By Iman Gadzhi
Do you know the #1 trap agency owners fall into?
‘More’. More clients, more employees, more services, more revenue, more complexity, and in the immortal words of The Notorious B.I.G., more problems.
It’s why a shocking 67% of agencies fail to scale past 3 clients.
Here, I’ll breakdown the (surprisingly-simple) method of scaling your agency in 2020 by doing LESS.
▪️ Keeping A Full Calendar ▪️
This should be your sole, single and obsessive focus as an agency owner. Keeping a calendar full ensures that you are constantly in control of the quality and nature of your clients and gives you an ‘abundance’ mindset.
Even in trickier times, with fewer businesses willing to invest in marketing, this is still possible: Not by endless outreach, or dramatically lowering your qualifications but by implementing a three-stage, automated outreach method consisting of:
Appointment Setters (NOT salespeople)
A niche personal brand (NOT a massive Insta following)
The use of paid traffic to generate appointments (NOT wasting your budget on pointless ads)
This is the exact method my own agency uses to constantly have a ‘bank’ of qualified clients ready to work with us.
▪️ Productising Your Service ▪️
On a weekly basis, how many tasks do you repeat for your clients? Everything from onboarding, reporting, and billing to daily communication takes precious hours from your workweek.
True, there are some elements of a service-based business that will always include… a service… but 80-90% of menial tasks can be either automated, delegated, or optimised to reduce their impact on your time.
Take a simple task such as onboarding a client. For an ordinary agency, this can take anywhere up to two weeks with constant back-and-forth, chasing logins, assets and nailing down procedures.
This can be reduced down to a two-hour session, that you don’t even have to attend!
Even your client communication can be cut-down and improved until it takes a fraction of the time it used to.
▪️ Level Up The Vessel ▪️
This is an extremely niche and complicated concept but with one very obvious consequence.
It’s what separates agency owners who never even sign a client to those who have a steady stream of whale clients just waiting to sign with them.
As an agency owner, as often as you look towards your business to improve it, you should be looking at yourself, dedicating as much energy to improving your sleep, your focus and work output as any aspect of your business.
Great agencies are built by great agency owners.
▪️ Conclusion ▪️
I’ve spent the last few weeks putting together a case study where I show you the exact methods I use for my own agency and how you can apply them to yours.
It’s free to watch, and I’ve included a couple of bonuses for anyone who’s interested in them.
It’s not ‘live’, it’s free of ‘fluff’ and gets straight to the point: how to scale your agency.
Watch it here:
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