Award-winning Case Study For Zurich Life Assurance plc By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Zurich Life Assurance plc”, or large enterprises, they have established a Facebook page for advertising and promotion. “Zurich Life Assurance plc” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Zurich Life Assurance plc” through the method of adspy!

Zurich Life Assurance plc Facebook ad Introduction by ad spy method

“Zurich Life Assurance plc” introduction:Zurich Ireland provides a wide range of general and life insurance products and services.

“Zurich Life Assurance plc” Facebook ads last run:2020-02-23 19:46:49

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Zurich Life Assurance plc” ads data to help “Zurich Life Assurance plc” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Zurich Life Assurance plc”. In this report, we analyze in detail the best ad cases of “Zurich Life Assurance plc”.

Zurich Life Assurance plc Top3 Ads Case Study:

Advertisers Zurich Life Assurance plc Zurich Life Assurance plc Zurich Life Assurance plc
Ad title #TimeFlies #TimeFlies #TimeFlies
Ad text It's hard to believe that it's been 8 years since the inaugural Irish Redhead Convention and what... Doesn't time fly? Customers who invested €300 per month in a Zurich savings policy 10 years ago, ... Remember Obama's historical visit to Ireland? That was 7 years ago! Customers who started saving ...
Ad format Video Video Video
Categories Insurance Company Insurance Company Insurance Company
Duration 2 days 10 days 7 days
Like 16 5 2

Zurich Life Assurance plc Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Zurich Life Assurance plc” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Zurich Life Assurance plc” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Zurich Life Assurance plc” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title #TimeFlies #TimeFlies #TimeFlies
Ad text  It's hard to believe that it's been 8 years since the inaugural Irish Redhead Convention and what...  Doesn't time fly? Customers who invested €300 per month in a Zurich savings policy 10 years ago, ...  Remember Obama's historical visit to Ireland? That was 7 years ago! Customers who started saving ...
Ad type  other  other  other
Ad word count 169  183  181

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Zurich Life Assurance plc”, the text type used is other to obtain the best ad performance. “Zurich Life Assurance plc” can use this copy style more. On the other hand, “Zurich Life Assurance plc” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Zurich Life Assurance plc” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Zurich Life Assurance plc” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Zurich Life Assurance plc” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Zurich Life Assurance plc” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Zurich Life Assurance plc” top 3 ads schedules are: 2 days,10 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Zurich Life Assurance plc”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Zurich Life Assurance plc” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Zurich Life Assurance plc” ad case study report

If you want to check the best ad case study of other advertisers related to “Zurich Life Assurance plc”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Zurich Life Assurance plc”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.