Award-winning Case Study For Zumba Manitoba By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Zumba Manitoba”, or large enterprises, they have established a Facebook page for advertising and promotion. “Zumba Manitoba” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Zumba Manitoba” through the method of adspy!

Zumba Manitoba Facebook ad Introduction by ad spy method

“Zumba Manitoba” introduction:Join the latin inspired dance fitness class that incorporates International music and dance movements, creating a dynamic, fun and effective workout!

“Zumba Manitoba” Facebook ads last run:2020-02-20 20:58:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Zumba Manitoba” ads data to help “Zumba Manitoba” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Zumba Manitoba”. In this report, we analyze in detail the best ad cases of “Zumba Manitoba”.

Zumba Manitoba Top3 Ads Case Study:

Advertisers Zumba Manitoba Zumba Manitoba Zumba Manitoba
Ad title Escape Winter - Beach Party Zumba Zumba Manitoba Zumba Manitoba
Ad text Take a break from winter and get your toes in the sand with Zumba Fitness - no passport required!... Everything is Better at the Beach...and that means Zumba too! Feel the sand under your feet whil... "Everything is Better at the Beach" ...and that means Zumba too! Feel the sand under your feet ...
Ad format Image Image Image
Categories Dance Studio Dance Studio Dance Studio
Duration 8 days 4 days 9 days
Like 12 5 5

Zumba Manitoba Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Zumba Manitoba” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Zumba Manitoba” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Zumba Manitoba” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Escape Winter - Beach Party Zumba Zumba Manitoba Zumba Manitoba
Ad text  Take a break from winter and get your toes in the sand with Zumba Fitness - no passport required!...  Everything is Better at the Beach...and that means Zumba too! Feel the sand under your feet whil...  "Everything is Better at the Beach" ...and that means Zumba too! Feel the sand under your feet ...
Ad type  other  other  other
Ad word count 361  685  281

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Zumba Manitoba”, the text type used is other to obtain the best ad performance. “Zumba Manitoba” can use this copy style more. On the other hand, “Zumba Manitoba” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Zumba Manitoba” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Zumba Manitoba” are:EVENT_RSVP,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “EVENT_RSVP” help “Zumba Manitoba” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Zumba Manitoba” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Zumba Manitoba” top 3 ads schedules are: 8 days,4 days, and 9 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Zumba Manitoba”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“Zumba Manitoba” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Zumba Manitoba” ad case study report

If you want to check the best ad case study of other advertisers related to “Zumba Manitoba”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Zumba Manitoba”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.