Award-winning Case Study For Zotos Professional By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Zotos Professional”, or large enterprises, they have established a Facebook page for advertising and promotion. “Zotos Professional” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Zotos Professional” through the method of adspy!

Zotos Professional Facebook ad Introduction by ad spy method

“Zotos Professional” introduction:Real Solutions. Remarkable Results.

“Zotos Professional” Facebook ads last run:2020-02-17 08:32:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Zotos Professional” ads data to help “Zotos Professional” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Zotos Professional”. In this report, we analyze in detail the best ad cases of “Zotos Professional”.

Zotos Professional Top3 Ads Case Study:

Advertisers Zotos Professional Zotos Professional Zotos Professional
Ad title Buy 1 Kuul Hair Color, Get 1 Developer FREE! Buy 1 Kuul Hair Color, Get 1 Developer FREE! Find your shade at Sally Beauty
Ad text Be unapologetically Küül! Küül Color System is available in 27 Permanent shades for 100% gray cov... Be unapologetically Küül! Küül Color System is available in 27 Permanent shades for 100% gray cov... Spray away grays in seconds with AGEbeautiful Root Touch-Up Spray - available in 8 shades.
Ad format Carousel Carousel Video
Categories other other Health/Beauty
Duration 19 days 15 days 5 days
Like 165 685 159

Zotos Professional Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Zotos Professional” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Zotos Professional” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Zotos Professional” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Buy 1 Kuul Hair Color, Get 1 Developer FREE! Buy 1 Kuul Hair Color, Get 1 Developer FREE! Find your shade at Sally Beauty
Ad text  Be unapologetically Küül! Küül Color System is available in 27 Permanent shades for 100% gray cov...  Be unapologetically Küül! Küül Color System is available in 27 Permanent shades for 100% gray cov...  Spray away grays in seconds with AGEbeautiful Root Touch-Up Spray - available in 8 shades.
Ad type  other  other  other
Ad word count 193  193  90

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Zotos Professional”, the text type used is other to obtain the best ad performance. “Zotos Professional” can use this copy style more. On the other hand, “Zotos Professional” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Zotos Professional” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Zotos Professional” are:GET_OFFER_VIEW,GET_OFFER_VIEW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_OFFER_VIEW” help “Zotos Professional” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Zotos Professional” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Zotos Professional” top 3 ads schedules are: 19 days,15 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Zotos Professional”‘s top 1 ad duration is 19 days. Every advertisement has a life cycle.
“Zotos Professional” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Zotos Professional” ad case study report

If you want to check the best ad case study of other advertisers related to “Zotos Professional”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Zotos Professional”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.