Award-winning Case Study For Zomato India By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Zomato India”, or large enterprises, they have established a Facebook page for advertising and promotion. “Zomato India” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Zomato India” through the method of adspy!

Zomato India Facebook ad Introduction by ad spy method

“Zomato India” introduction:Zomato is your best option to search for and discover great places to eat. Serving 23 countries worldwide.

“Zomato India” Facebook ads last run:2019-12-08 16:52:25

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Zomato India” ads data to help “Zomato India” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Zomato India”. In this report, we analyze in detail the best ad cases of “Zomato India”.

Zomato India Top3 Ads Case Study:

Advertisers Zomato India Zomato India Zomato India
Ad title All your favorite dishes at 40% - 60% discount All your favorite dishes at 40% - 60% discount North Indian Delights
Ad text Presenting Foodie February! Now Enjoy 40% - 60% off with code ZOMATO on your favorite dishes. Get... Presenting Foodie February! Now Enjoy 40% - 60% off with code ZOMATO on your favorite dishes. Get... No matter whats your mood, we'll take care of the food! Order 24x7 only on Zomato!
Ad format Image Image Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 468 262 421

Zomato India Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Zomato India” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Zomato India” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Zomato India” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title All your favorite dishes at 40% - 60% discount All your favorite dishes at 40% - 60% discount North Indian Delights
Ad text  Presenting Foodie February! Now Enjoy 40% - 60% off with code ZOMATO on your favorite dishes. Get...  Presenting Foodie February! Now Enjoy 40% - 60% off with code ZOMATO on your favorite dishes. Get...  No matter whats your mood, we'll take care of the food! Order 24x7 only on Zomato!
Ad type  other  other  other
Ad word count 110  110  82

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Zomato India”, the text type used is other to obtain the best ad performance. “Zomato India” can use this copy style more. On the other hand, “Zomato India” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Zomato India” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Zomato India” are:USE_MOBILE_APP,USE_MOBILE_APP,USE_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “USE_MOBILE_APP” help “Zomato India” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Zomato India” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Zomato India” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Zomato India”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Zomato India” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Zomato India” ad case study report

If you want to check the best ad case study of other advertisers related to “Zomato India”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Zomato India”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.