Award-winning Case Study For Zmarta Sverige By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Zmarta Sverige”, or large enterprises, they have established a Facebook page for advertising and promotion. “Zmarta Sverige” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Zmarta Sverige” through the method of adspy!

Zmarta Sverige Facebook ad Introduction by ad spy method

“Zmarta Sverige” introduction:Välkommen till Zmarta! Följ oss här för privatekonomiska nyheter, tips och klurigheter. För support, frågor och kundärenden, gå in på

“Zmarta Sverige” Facebook ads last run:2020-02-17 09:28:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Zmarta Sverige” ads data to help “Zmarta Sverige” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Zmarta Sverige”. In this report, we analyze in detail the best ad cases of “Zmarta Sverige”.

Zmarta Sverige Top3 Ads Case Study:

Advertisers Zmarta Sverige Zmarta Sverige Zmarta Sverige
Ad title Jämför fler än 30 långivare. Zmarta Sverige Zmarta Sverige
Ad text När du använder Zmarta ökar dina chanser att få en riktigt bra ränta på ditt lån. Låna till vad d... Jämför aldrig ditt barn med genitvillingar. Jämför alltid lån, elavtal och försäkringar. Jämför aldrig din pojkvän med ditt ex. Jämför alltid lån, elavtal och försäkringar.
Ad format Image Carousel Carousel
Categories other other other
Duration 2 days 29 days 41 days
Like 2 153 81

Zmarta Sverige Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Zmarta Sverige” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Zmarta Sverige” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Zmarta Sverige” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Jämför fler än 30 långivare. Zmarta Sverige Zmarta Sverige
Ad text  När du använder Zmarta ökar dina chanser att få en riktigt bra ränta på ditt lån. Låna till vad d...  Jämför aldrig ditt barn med genitvillingar. Jämför alltid lån, elavtal och försäkringar.  Jämför aldrig din pojkvän med ditt ex. Jämför alltid lån, elavtal och försäkringar.
Ad type  other  other  other
Ad word count 124  88  83

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Zmarta Sverige”, the text type used is other to obtain the best ad performance. “Zmarta Sverige” can use this copy style more. On the other hand, “Zmarta Sverige” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Zmarta Sverige” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Zmarta Sverige” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Zmarta Sverige” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Zmarta Sverige” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Zmarta Sverige” top 3 ads schedules are: 2 days,29 days, and 41 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Zmarta Sverige”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Zmarta Sverige” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Zmarta Sverige” ad case study report

If you want to check the best ad case study of other advertisers related to “Zmarta Sverige”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Zmarta Sverige”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.