Award-winning Case Study For Zipker Shopping By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Zipker Shopping”, or large enterprises, they have established a Facebook page for advertising and promotion. “Zipker Shopping” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Zipker Shopping” through the method of adspy!

Zipker Shopping Facebook ad Introduction by ad spy method

“Zipker Shopping” introduction:Zipker.com is the place to discover Indian Traditional Jewellery, Designer Sarees, Lehengas, Anarkali Suits and handicrafts items.

“Zipker Shopping” Facebook ads last run:2020-02-20 22:54:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Zipker Shopping” ads data to help “Zipker Shopping” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Zipker Shopping”. In this report, we analyze in detail the best ad cases of “Zipker Shopping”.

Zipker Shopping Top3 Ads Case Study:

 1st2nd3rd
Advertisers Zipker Shopping Zipker Shopping Zipker Shopping
Ad title Zipker Shopping Zipker Shopping Zipker Shopping
Ad text Amazing Designer Fashionable Trendy Collection Only on Zipker.com. Like Us To Get Latest Updates. End of Season Sale Starts at Rs.199 Only. Install Now! End of Season Sale Starts at Rs.199 Only. Install Now!
CTA type LIKE_PAGE INSTALL_MOBILE_APP INSTALL_MOBILE_APP
Ad format Image Carousel Carousel
Categories E-commerce Website E-commerce Website E-commerce Website
Duration 3 days 73 days 5 days
Like 398 524 122

Zipker Shopping Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Zipker Shopping” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Zipker Shopping” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Zipker Shopping” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Zipker Shopping Zipker Shopping Zipker Shopping
Ad text  Amazing Designer Fashionable Trendy Collection Only on Zipker.com. Like Us To Get Latest Updates.  End of Season Sale Starts at Rs.199 Only. Install Now!  End of Season Sale Starts at Rs.199 Only. Install Now!
Ad type  other  other  other
Ad word count 97  54  54

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Zipker Shopping”, the text type used is other to obtain the best ad performance. “Zipker Shopping” can use this copy style more. On the other hand, “Zipker Shopping” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Zipker Shopping” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Zipker Shopping” are:LIKE_PAGE,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Zipker Shopping” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Zipker Shopping” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Zipker Shopping” top 3 ads schedules are: 3 days,73 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Zipker Shopping”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Zipker Shopping” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Zipker Shopping” ad case study report

If you want to check the best ad case study of other advertisers related to “Zipker Shopping”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Zipker Shopping”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.