Award-winning Case Study For Zig Ziglar By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Zig Ziglar”, or large enterprises, they have established a Facebook page for advertising and promotion. “Zig Ziglar” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Zig Ziglar” through the method of adspy!

Zig Ziglar Facebook ad Introduction by ad spy method

“Zig Ziglar” introduction:Zig Ziglar invested his life helping others get everything they want out of life. As the most recognizable Brand, Team Ziglar is proud to continue his legacy. visit

“Zig Ziglar” Facebook ads last run:2020-02-17 08:44:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Zig Ziglar” ads data to help “Zig Ziglar” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Zig Ziglar”. In this report, we analyze in detail the best ad cases of “Zig Ziglar”.

Zig Ziglar Top3 Ads Case Study:

Advertisers Zig Ziglar Zig Ziglar Zig Ziglar
Ad title FREE COPY: Discover Zig Ziglar's Success Secrets Inside Of 'Born To Win'... Do You Want to be an Impactful Speaker? Reimagine Next Year’s Resolutions
Ad text [Free Book Alert] What if you could have everything in life you ever wanted? ==> https://www.zi... Dear Friend, If you are in a position that requires public speaking, or you want to be a paid sp... Join us in totally reimagining New Year's resolutions with a backpack! Here’s how it works: I...
Ad format Video Image Image
Categories Public Figure other other
Duration 556 days 1 days 1 days
Like 34757 16 995

Zig Ziglar Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Zig Ziglar” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Zig Ziglar” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Zig Ziglar” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title FREE COPY: Discover Zig Ziglar's Success Secrets Inside Of 'Born To Win'... Do You Want to be an Impactful Speaker? Reimagine Next Year’s Resolutions
Ad text  [Free Book Alert] What if you could have everything in life you ever wanted? ==> https://www.zi...  Dear Friend, If you are in a position that requires public speaking, or you want to be a paid sp...  Join us in totally reimagining New Year's resolutions with a backpack! Here’s how it works: I...
Ad type  other  other  other
Ad word count 433  994  1135

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Zig Ziglar”, the text type used is other to obtain the best ad performance. “Zig Ziglar” can use this copy style more. On the other hand, “Zig Ziglar” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Zig Ziglar” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Zig Ziglar” are:LEARN_MORE,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Zig Ziglar” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Zig Ziglar” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Zig Ziglar” top 3 ads schedules are: 556 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Zig Ziglar”‘s top 1 ad duration is 556 days. Every advertisement has a life cycle.
“Zig Ziglar” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Zig Ziglar” ad case study report

If you want to check the best ad case study of other advertisers related to “Zig Ziglar”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Zig Ziglar”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.