Award-winning Case Study For Zig Zag Scooter Sharing By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Zig Zag Scooter Sharing”, or large enterprises, they have established a Facebook page for advertising and promotion. “Zig Zag Scooter Sharing” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Zig Zag Scooter Sharing” through the method of adspy!

Zig Zag Scooter Sharing Facebook ad Introduction by ad spy method

“Zig Zag Scooter Sharing” introduction:Zig Zag è il nuovo servizio di scooter sharing della città di Roma. Un servizio innovativo, semplice ed economico. Scarica l'App e parti con Zig Zag!

“Zig Zag Scooter Sharing” Facebook ads last run:2020-02-28 21:22:08

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Zig Zag Scooter Sharing” ads data to help “Zig Zag Scooter Sharing” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Zig Zag Scooter Sharing”. In this report, we analyze in detail the best ad cases of “Zig Zag Scooter Sharing”.

Zig Zag Scooter Sharing Top3 Ads Case Study:

Advertisers Zig Zag Scooter Sharing Zig Zag Scooter Sharing Zig Zag Scooter Sharing
Ad title 30 MINUTI GRATIS | ZigZag Scooter Sharing 30 MINUTI GRATIS | ZigZag Scooter Sharing GRATIS 20 MINUTI DI NOLEGGIO X TE!
Ad text Muoviti a Roma senza preoccuparti di benzina e assicurazione! Serve solo la patente 🅱️ ⚠️Registr... Muoviti a Roma senza preoccuparti di benzina e assicurazione! Serve solo la patente 🅱️ ⚠️Registr... Muoviti a Milano senza preoccuparti di benzina e assicurazione! Serve solo la patente 🅱️ ⚠️Regis...
Ad format Image Image Image
Categories Product/Service Product/Service Product/Service
Duration 6 days 12 days 12 days
Like 0 0 1

Zig Zag Scooter Sharing Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Zig Zag Scooter Sharing” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Zig Zag Scooter Sharing” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Zig Zag Scooter Sharing” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 30 MINUTI GRATIS | ZigZag Scooter Sharing 30 MINUTI GRATIS | ZigZag Scooter Sharing GRATIS 20 MINUTI DI NOLEGGIO X TE!
Ad text  Muoviti a Roma senza preoccuparti di benzina e assicurazione! Serve solo la patente 🅱️ ⚠️Registr...  Muoviti a Roma senza preoccuparti di benzina e assicurazione! Serve solo la patente 🅱️ ⚠️Registr...  Muoviti a Milano senza preoccuparti di benzina e assicurazione! Serve solo la patente 🅱️ ⚠️Regis...
Ad type  other  other  other
Ad word count 149  149  153

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Zig Zag Scooter Sharing”, the text type used is other to obtain the best ad performance. “Zig Zag Scooter Sharing” can use this copy style more. On the other hand, “Zig Zag Scooter Sharing” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Zig Zag Scooter Sharing” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Zig Zag Scooter Sharing” are:INSTALL_MOBILE_APP,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Zig Zag Scooter Sharing” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Zig Zag Scooter Sharing” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Zig Zag Scooter Sharing” top 3 ads schedules are: 6 days,12 days, and 12 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Zig Zag Scooter Sharing”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Zig Zag Scooter Sharing” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Zig Zag Scooter Sharing” ad case study report

If you want to check the best ad case study of other advertisers related to “Zig Zag Scooter Sharing”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Zig Zag Scooter Sharing”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.