Award-winning Case Study For Zenni Optical By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Zenni Optical”, or large enterprises, they have established a Facebook page for advertising and promotion. “Zenni Optical” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Zenni Optical” through the method of adspy!

Zenni Optical Facebook ad Introduction by ad spy method

“Zenni Optical” introduction:The best place to buy glasses.

“Zenni Optical” Facebook ads last run:2020-02-17 05:40:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Zenni Optical” ads data to help “Zenni Optical” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Zenni Optical”. In this report, we analyze in detail the best ad cases of “Zenni Optical”.

Zenni Optical Top3 Ads Case Study:

Advertisers Zenni Optical Zenni Optical Zenni Optical
Ad title 408521 Stainless Steel Full-rim Frame - $19.00 Introducing Blue Blocker Photochromic Lenses Our Black Friday Sale is On!
Ad text Couldn’t find your perfect pair? Here’s a few other styles just for you. New Blokz™ Photochromic Lenses, a blue blocker lens that darkens outdoors and protects your visio... Hello 2020 Ring in the new year with the latest styles! Shop our newest arrivals.
Ad format Carousel Video Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 0 49 184

Zenni Optical Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Zenni Optical” top 3 ads are: Carousel,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Zenni Optical” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Zenni Optical” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 408521 Stainless Steel Full-rim Frame - $19.00 Introducing Blue Blocker Photochromic Lenses Our Black Friday Sale is On!
Ad text  Couldn’t find your perfect pair? Here’s a few other styles just for you.  New Blokz™ Photochromic Lenses, a blue blocker lens that darkens outdoors and protects your visio...  Hello 2020 Ring in the new year with the latest styles! Shop our newest arrivals.
Ad type  other  other  other
Ad word count 72  214  82

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Zenni Optical”, the text type used is other to obtain the best ad performance. “Zenni Optical” can use this copy style more. On the other hand, “Zenni Optical” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Zenni Optical” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Zenni Optical” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Zenni Optical” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Zenni Optical” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Zenni Optical” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Zenni Optical”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Zenni Optical” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Zenni Optical” ad case study report

If you want to check the best ad case study of other advertisers related to “Zenni Optical”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Zenni Optical”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.