Award-winning Case Study For Zenith Bank Plc By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Zenith Bank Plc”, or large enterprises, they have established a Facebook page for advertising and promotion. “Zenith Bank Plc” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Zenith Bank Plc” through the method of adspy!

Zenith Bank Plc Facebook ad Introduction by ad spy method

“Zenith Bank Plc” introduction:We are a leading Nigerian Bank with operations in 8 countries, a bias for exceptional service delivery and a willingness to always listen to our customers.

“Zenith Bank Plc” Facebook ads last run:2020-02-17 05:16:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Zenith Bank Plc” ads data to help “Zenith Bank Plc” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Zenith Bank Plc”. In this report, we analyze in detail the best ad cases of “Zenith Bank Plc”.

Zenith Bank Plc Top3 Ads Case Study:

Advertisers Zenith Bank Plc Zenith Bank Plc Zenith Bank Plc
Ad title Open an Account Online Zenith Bank Plc Zenith Bank Plc
Ad text Open a Zenith Bank Account Today with No Minimum Balance Requirements. Dance Is Evolving...So is Banking. Join the Zenith Bank Facebook Family Today. Join our Facebook Community Today
Ad format Image Video Video
Categories other other other
Duration 192 days 22 days 1 days
Like 149777 193372 59289

Zenith Bank Plc Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Zenith Bank Plc” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Zenith Bank Plc” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Zenith Bank Plc” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Open an Account Online Zenith Bank Plc Zenith Bank Plc
Ad text  Open a Zenith Bank Account Today with No Minimum Balance Requirements.  Dance Is Evolving...So is Banking. Join the Zenith Bank Facebook Family Today.  Join our Facebook Community Today
Ad type  other  other  other
Ad word count 70  79  33

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Zenith Bank Plc”, the text type used is other to obtain the best ad performance. “Zenith Bank Plc” can use this copy style more. On the other hand, “Zenith Bank Plc” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Zenith Bank Plc” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Zenith Bank Plc” are:APPLY_NOW,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Zenith Bank Plc” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Zenith Bank Plc” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Zenith Bank Plc” top 3 ads schedules are: 192 days,22 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Zenith Bank Plc”‘s top 1 ad duration is 192 days. Every advertisement has a life cycle.
“Zenith Bank Plc” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Zenith Bank Plc” ad case study report

If you want to check the best ad case study of other advertisers related to “Zenith Bank Plc”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Zenith Bank Plc”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.