Award-winning Case Study For Zen in Balance By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Zen in Balance”, or large enterprises, they have established a Facebook page for advertising and promotion. “Zen in Balance” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Zen in Balance” through the method of adspy!

Zen in Balance Facebook ad Introduction by ad spy method

“Zen in Balance” introduction:Featuring ZEN Urban Distict in Seton, ZEN Redstone and ZEN Riverstone.

“Zen in Balance” Facebook ads last run:2020-02-17 06:48:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Zen in Balance” ads data to help “Zen in Balance” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Zen in Balance”. In this report, we analyze in detail the best ad cases of “Zen in Balance”.

Zen in Balance Top3 Ads Case Study:

Advertisers Zen in Balance Zen in Balance Zen in Balance
Ad title Last Chance To Own In Urban District | ZEN Townhomes ZEN Chinook Gate We're Almost Sold Out!
Ad text  Introducing ZEN Chinook Gate in Airdrie, the latest close-knit neighbourhood where you’ll find a ... Last chance to own a ZEN Urban District townhome. Imagine relaxing on your own rooftop patio this...
Ad format Image Carousel Image
Categories Real Estate Developer Real Estate Developer Real Estate Developer
Duration 1 days 20 days 1 days
Like 0 15 0

Zen in Balance Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Zen in Balance” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Zen in Balance” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Zen in Balance” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Last Chance To Own In Urban District | ZEN Townhomes ZEN Chinook Gate We're Almost Sold Out!
Ad text    Introducing ZEN Chinook Gate in Airdrie, the latest close-knit neighbourhood where you’ll find a ...  Last chance to own a ZEN Urban District townhome. Imagine relaxing on your own rooftop patio this...
Ad type  other  other  other
Ad word count 0  282  310

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Zen in Balance”, the text type used is other to obtain the best ad performance. “Zen in Balance” can use this copy style more. On the other hand, “Zen in Balance” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Zen in Balance” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Zen in Balance” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Zen in Balance” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Zen in Balance” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Zen in Balance” top 3 ads schedules are: 1 days,20 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Zen in Balance”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Zen in Balance” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Zen in Balance” ad case study report

If you want to check the best ad case study of other advertisers related to “Zen in Balance”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Zen in Balance”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.