Award-winning Case Study For Z Tapas Lounge By Adspy - BigSpy

bigspy

Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Z Tapas Lounge”, or large enterprises, they have established a Facebook page for advertising and promotion. “Z Tapas Lounge” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Z Tapas Lounge” through the method of adspy!

Z Tapas Lounge Facebook ad Introduction by ad spy method

“Z Tapas Lounge” introduction:En plein cœur du Quartier des spectacles de Montréal, le nouveau restaurant de l’Hôtel ZERO1 offre un menu de tapas aux saveurs de l’Amérique latine.

“Z Tapas Lounge” Facebook ads last run:2020-02-22 09:56:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Z Tapas Lounge” ads data to help “Z Tapas Lounge” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Z Tapas Lounge”. In this report, we analyze in detail the best ad cases of “Z Tapas Lounge”.

Z Tapas Lounge Top3 Ads Case Study:

 1st2nd3rd
Advertisers Z Tapas Lounge Z Tapas Lounge Z Tapas Lounge
Ad title Z Tapas Lounge Z Tapas Lounge Z Tapas Lounge
Ad text En plein cœur du Quartier des spectacles de Montréal, le nouveau restaurant de l’Hôtel ZERO1 offr... Au beau temps, un bon verre de vin... Le printemps s'annonce et nos MARDIS VINO sont l'occasion p... Double plaisir tous les jeudis avec Les Soirées Jazz. Des soirées parfaites pour nourrir tous vos...
CTA type GET_DIRECTIONS BOOK_TRAVEL BOOK_TRAVEL
Ad format Image Image Image
Categories Tapas Bar & Restaurant Tapas Bar & Restaurant Tapas Bar & Restaurant
Duration 6 days 13 days 2 days
Like 0 0 0

Z Tapas Lounge Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Z Tapas Lounge” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Z Tapas Lounge” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Z Tapas Lounge” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Z Tapas Lounge Z Tapas Lounge Z Tapas Lounge
Ad text  En plein cœur du Quartier des spectacles de Montréal, le nouveau restaurant de l’Hôtel ZERO1 offr...  Au beau temps, un bon verre de vin... Le printemps s'annonce et nos MARDIS VINO sont l'occasion p...  Double plaisir tous les jeudis avec Les Soirées Jazz. Des soirées parfaites pour nourrir tous vos...
Ad type  other  other  other
Ad word count 149  476  221

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Z Tapas Lounge”, the text type used is other to obtain the best ad performance. “Z Tapas Lounge” can use this copy style more. On the other hand, “Z Tapas Lounge” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Z Tapas Lounge” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Z Tapas Lounge” are:GET_DIRECTIONS,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_DIRECTIONS” help “Z Tapas Lounge” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Z Tapas Lounge” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Z Tapas Lounge” top 3 ads schedules are: 6 days,13 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Z Tapas Lounge”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Z Tapas Lounge” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Z Tapas Lounge” ad case study report

If you want to check the best ad case study of other advertisers related to “Z Tapas Lounge”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Z Tapas Lounge”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.