Award-winning Case Study For Your Smile Direct By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Your Smile Direct”, or large enterprises, they have established a Facebook page for advertising and promotion. “Your Smile Direct” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Your Smile Direct” through the method of adspy!

Your Smile Direct Facebook ad Introduction by ad spy method

“Your Smile Direct” introduction:Invisible Braces delivered to you; less time in waiting rooms, more time for YOU and all at a winning-grinning price! #YouSmileWeSmile

“Your Smile Direct” Facebook ads last run:2020-02-21 12:14:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Your Smile Direct” ads data to help “Your Smile Direct” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Your Smile Direct”. In this report, we analyze in detail the best ad cases of “Your Smile Direct”.

Your Smile Direct Top3 Ads Case Study:

Advertisers Your Smile Direct Your Smile Direct Your Smile Direct
Ad title Démarrez l’aventure aujourd’hui Take our FREE Smile Assessment Prices you can smile about
Ad text Plus de 10 000 clients satisfaits - obtenez un sourire parfait en 20 semaines en moyenne avec You... "Getting in touch with Your Smile Direct back in January has been the best thing I've done in a l... Still thinking about getting the perfect smile? We can help, with payment plans starting at just ...
Ad format Video Video Image
Categories Cosmetic Dentist Cosmetic Dentist Cosmetic Dentist
Duration 1 days 1 days 1 days
Like 0 0 1

Your Smile Direct Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Your Smile Direct” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Your Smile Direct” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Your Smile Direct” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Démarrez l’aventure aujourd’hui Take our FREE Smile Assessment Prices you can smile about
Ad text  Plus de 10 000 clients satisfaits - obtenez un sourire parfait en 20 semaines en moyenne avec You...  "Getting in touch with Your Smile Direct back in January has been the best thing I've done in a l...  Still thinking about getting the perfect smile? We can help, with payment plans starting at just ...
Ad type  other  other  other
Ad word count 111  144  111

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Your Smile Direct”, the text type used is other to obtain the best ad performance. “Your Smile Direct” can use this copy style more. On the other hand, “Your Smile Direct” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Your Smile Direct” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Your Smile Direct” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Your Smile Direct” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Your Smile Direct” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Your Smile Direct” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Your Smile Direct”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Your Smile Direct” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Your Smile Direct” ad case study report

If you want to check the best ad case study of other advertisers related to “Your Smile Direct”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Your Smile Direct”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.