Award-winning Case Study For YOTEL Singapore By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “YOTEL Singapore”, or large enterprises, they have established a Facebook page for advertising and promotion. “YOTEL Singapore” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “YOTEL Singapore” through the method of adspy!

YOTEL Singapore Facebook ad Introduction by ad spy method

“YOTEL Singapore” introduction:YOTEL's new Singapore hotel located on ultra-prime Orchard Road is officially open on 1 October 2017. It will feature 610 state-of-the-art cabins, restaurant, swimming pool and more!

“YOTEL Singapore” Facebook ads last run:2020-02-17 05:32:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “YOTEL Singapore” ads data to help “YOTEL Singapore” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “YOTEL Singapore”. In this report, we analyze in detail the best ad cases of “YOTEL Singapore”.

YOTEL Singapore Top3 Ads Case Study:

 1st2nd3rd
Advertisers YOTEL Singapore YOTEL Singapore YOTEL Singapore
Ad title YOTEL Singapore YOTEL Singapore Book YOTEL Singapore
Ad text This January we're offering 25% off all Cabins at YOTEL Singapore Orchard Road. Make sure you don... Book early and save up to 20% plus get FREE breakfast. Enjoy free breakfast when you book YOTEL Singapore.
CTA type BOOK_TRAVEL BOOK_TRAVEL BOOK_TRAVEL
Ad format Carousel Image Carousel
Categories other other other
Duration 1 days 1 days 1 days
Like 31 55 333

YOTEL Singapore Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “YOTEL Singapore” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“YOTEL Singapore” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “YOTEL Singapore” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title YOTEL Singapore YOTEL Singapore Book YOTEL Singapore
Ad text  This January we're offering 25% off all Cabins at YOTEL Singapore Orchard Road. Make sure you don...  Book early and save up to 20% plus get FREE breakfast.  Enjoy free breakfast when you book YOTEL Singapore.
Ad type  other  other  other
Ad word count 109  54  51

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “YOTEL Singapore”, the text type used is other to obtain the best ad performance. “YOTEL Singapore” can use this copy style more. On the other hand, “YOTEL Singapore” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “YOTEL Singapore” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “YOTEL Singapore” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “YOTEL Singapore” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “YOTEL Singapore” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “YOTEL Singapore” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “YOTEL Singapore”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“YOTEL Singapore” should put ads in the best time period, so that ads get the most value in a limited time.

Related “YOTEL Singapore” ad case study report

If you want to check the best ad case study of other advertisers related to “YOTEL Singapore”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “YOTEL Singapore”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.