Award-winning Case Study For Yoga Journal By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Yoga Journal”, or large enterprises, they have established a Facebook page for advertising and promotion. “Yoga Journal” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Yoga Journal” through the method of adspy!

Yoga Journal Facebook ad Introduction by ad spy method

“Yoga Journal” introduction:Your go-to yoga guide for 40 years. Follow us for all things asana: poses, sequences, practice tips, meditation, inspiration + more.

“Yoga Journal” Facebook ads last run:2020-02-17 07:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Yoga Journal” ads data to help “Yoga Journal” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Yoga Journal”. In this report, we analyze in detail the best ad cases of “Yoga Journal”.

Yoga Journal Top3 Ads Case Study:

 1st2nd3rd
Advertisers Yoga Journal Yoga Journal Yoga Journal
Ad title Holiday Sale (76% Off) $200 Off Certification Retreat | SoulWork Facilitator Skills Training Instant Coverage and Full Access to Benefits
Ad text Every issue promotes finding your life in balance with meditation techniques, practical at-home p... SoulWork is COMING TO YOU - to offer trauma-sensitive education, advocacy for incredible orgs sup... The liability insurance program with the tools and benefits to set your business apart and the in...
CTA type SUBSCRIBE GET_OFFER SIGN_UP
Ad format Image Image Image
Categories other Magazine Magazine
Duration 1 days 1 days 290 days
Like 184 5 16

Yoga Journal Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Yoga Journal” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Yoga Journal” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Yoga Journal” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Holiday Sale (76% Off) $200 Off Certification Retreat | SoulWork Facilitator Skills Training Instant Coverage and Full Access to Benefits
Ad text  Every issue promotes finding your life in balance with meditation techniques, practical at-home p...  SoulWork is COMING TO YOU - to offer trauma-sensitive education, advocacy for incredible orgs sup...  The liability insurance program with the tools and benefits to set your business apart and the in...
Ad type  other  other  other
Ad word count 165  1573  119

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Yoga Journal”, the text type used is other to obtain the best ad performance. “Yoga Journal” can use this copy style more. On the other hand, “Yoga Journal” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Yoga Journal” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Yoga Journal” are:SUBSCRIBE,GET_OFFER,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SUBSCRIBE” help “Yoga Journal” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Yoga Journal” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Yoga Journal” top 3 ads schedules are: 1 days,1 days, and 290 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Yoga Journal”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Yoga Journal” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Yoga Journal” ad case study report

If you want to check the best ad case study of other advertisers related to “Yoga Journal”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Yoga Journal”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.