Award-winning Case Study For YMCA of Greater Toronto By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “YMCA of Greater Toronto”, or large enterprises, they have established a Facebook page for advertising and promotion. “YMCA of Greater Toronto” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “YMCA of Greater Toronto” through the method of adspy!

YMCA of Greater Toronto Facebook ad Introduction by ad spy method

“YMCA of Greater Toronto” introduction:www.ymcagta.org Our Vision: Our communities will be home to the healthiest children, teens and young adults.

“YMCA of Greater Toronto” Facebook ads last run:2020-02-17 09:48:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “YMCA of Greater Toronto” ads data to help “YMCA of Greater Toronto” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “YMCA of Greater Toronto”. In this report, we analyze in detail the best ad cases of “YMCA of Greater Toronto”.

YMCA of Greater Toronto Top3 Ads Case Study:

 1st2nd3rd
Advertisers YMCA of Greater Toronto YMCA of Greater Toronto YMCA of Greater Toronto
Ad title YMCA of Greater Toronto YMCA of Greater Toronto Career Accelerator for Foreign-Trained Health Professionals
Ad text Show vulnerable people in your community that they're not alone. Donate to the YMCA GTA to help c... Show vulnerable people in your community that they're not alone. Donate to the YMCA GTA to help c... Get Canadian experience in the health or social service sector through this program by HMC Connec...
CTA type DONATE_NOW DONATE_NOW EVENT_RSVP
Ad format Carousel Carousel Image
Categories other other Youth Organization
Duration 1 days 1 days 1 days
Like 95 35 1

YMCA of Greater Toronto Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “YMCA of Greater Toronto” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“YMCA of Greater Toronto” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “YMCA of Greater Toronto” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title YMCA of Greater Toronto YMCA of Greater Toronto Career Accelerator for Foreign-Trained Health Professionals
Ad text  Show vulnerable people in your community that they're not alone. Donate to the YMCA GTA to help c...  Show vulnerable people in your community that they're not alone. Donate to the YMCA GTA to help c...  Get Canadian experience in the health or social service sector through this program by HMC Connec...
Ad type  other  other  other
Ad word count 127  127  162

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “YMCA of Greater Toronto”, the text type used is other to obtain the best ad performance. “YMCA of Greater Toronto” can use this copy style more. On the other hand, “YMCA of Greater Toronto” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “YMCA of Greater Toronto” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “YMCA of Greater Toronto” are:DONATE_NOW,DONATE_NOW,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DONATE_NOW” help “YMCA of Greater Toronto” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “YMCA of Greater Toronto” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “YMCA of Greater Toronto” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “YMCA of Greater Toronto”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“YMCA of Greater Toronto” should put ads in the best time period, so that ads get the most value in a limited time.

Related “YMCA of Greater Toronto” ad case study report

If you want to check the best ad case study of other advertisers related to “YMCA of Greater Toronto”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “YMCA of Greater Toronto”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.