Award-winning Case Study For Yle Areena By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Yle Areena”, or large enterprises, they have established a Facebook page for advertising and promotion. “Yle Areena” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Yle Areena” through the method of adspy!

Yle Areena Facebook ad Introduction by ad spy method

“Yle Areena” introduction:Kiitos kun teet mahdolliseksi Yle Areenan, Suomen parhaan televisio- ja radiopalvelun. Areenassa on itkua, naurua, kokkaavia koiria, suomalaisia poliiseja, norjalaisia teinejä, kansainvälisiä hittejä ja unohdettuja aarteita. Tutki ja löydä!

“Yle Areena” Facebook ads last run:2020-02-17 09:28:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Yle Areena” ads data to help “Yle Areena” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Yle Areena”. In this report, we analyze in detail the best ad cases of “Yle Areena”.

Yle Areena Top3 Ads Case Study:

 1st2nd3rd
Advertisers Yle Areena Yle Areena Yle Areena
Ad title Uusi kotimainen draamasarja nyt Areenassa! Saunapäivä | 5 saunasanontaa, jotka vain suomalainen ymmärtää Nettiä ikä kaikki – iloa digistä: Kirjastokiertue 10 paikkakunnalla, tule mukaan!
Ad text Kaikki on mahdollista, vai onko sittenkään? Asta ja Joona haluavat hoitaa lukion ja armeijan nope... Miten selittäisit suomalaiset saunasanonnat englanniksi? Jep, ei mene ihan helpoksi Mitkä sanonn... Huomio Rovaniemi! Tunnetko jonkun, joka kaipaa apua digiasioissa? Lähetä hänet Rovaniemen pääkirj...
CTA type WATCH_MORE N/A LEARN_MORE
Ad format Video Image Image
Categories other other N/A
Duration 5 days 4 days 1 days
Like 73 285 17

Yle Areena Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Yle Areena” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Yle Areena” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Yle Areena” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Uusi kotimainen draamasarja nyt Areenassa! Saunapäivä | 5 saunasanontaa, jotka vain suomalainen ymmärtää Nettiä ikä kaikki – iloa digistä: Kirjastokiertue 10 paikkakunnalla, tule mukaan!
Ad text  Kaikki on mahdollista, vai onko sittenkään? Asta ja Joona haluavat hoitaa lukion ja armeijan nope...  Miten selittäisit suomalaiset saunasanonnat englanniksi? Jep, ei mene ihan helpoksi Mitkä sanonn...  Huomio Rovaniemi! Tunnetko jonkun, joka kaipaa apua digiasioissa? Lähetä hänet Rovaniemen pääkirj...
Ad type  other  other  other
Ad word count 381  124  204

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Yle Areena”, the text type used is other to obtain the best ad performance. “Yle Areena” can use this copy style more. On the other hand, “Yle Areena” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Yle Areena” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Yle Areena” are:WATCH_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “Yle Areena” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Yle Areena” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Yle Areena” top 3 ads schedules are: 5 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Yle Areena”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Yle Areena” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Yle Areena” ad case study report

If you want to check the best ad case study of other advertisers related to “Yle Areena”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Yle Areena”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.