Yellow Ribbon Project Singapore Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Yellow Ribbon Project Singapore” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Yellow Ribbon Project Singapore” ads and analyzes advertising data to help “Yellow Ribbon Project Singapore” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Yellow Ribbon Project Singapore”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Yellow Ribbon Project Singapore”.

Yellow Ribbon Project Singapore Facebook adspy

“Yellow Ribbon Project Singapore” introduction:The Yellow Ribbon Project seeks to engage the community in giving ex-offenders a second chance at life and to inspire a ripple effect of concerted community action to support ex-offenders and their families.

“Yellow Ribbon Project Singapore” Facebook ads last run:2020-02-17 05:12:33

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Yellow Ribbon Project Singapore Yellow Ribbon Project Singapore Yellow Ribbon Project Singapore
Ad title Lend A Hand. Make A Difference. The Yellow Ribbon Prison Run Returns on 15 Sep The Road to Acceptance: #ChallengeYRself
Ad text Pay it forward like how Azahari does by helping struggling families of the newly incarcerated. Az... Join us for some family fun and run for #YRSecondChances at the Yellow Ribbon Prison Run. Registr... The Yellow Prison Run returns on Sun, 15 Sep. Register now!
CTA type LEARN_MORE SIGN_UP SIGN_UP
Ad format Image Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 8 281 232

Yellow Ribbon Project Singapore facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Yellow Ribbon Project Singapore” top 3 ads are Image,Video, and Video.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleLend A Hand. Make A Difference.The Yellow Ribbon Prison Run Returns on 15 SepThe Road to Acceptance: #ChallengeYRself
Ad text Pay it forward like how Azahari does by helping struggling families of the newly incarcerated. Az... Join us for some family fun and run for #YRSecondChances at the Yellow Ribbon Prison Run. Registr... The Yellow Prison Run returns on Sun, 15 Sep. Register now!
Ad type other other other
Ad word count256 115 59

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Yellow Ribbon Project Singapore”, the text type used is other to obtain the best advertising results. “Yellow Ribbon Project Singapore” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Yellow Ribbon Project Singapore” are:LEARN_MORE,SIGN_UP,SIGN_UP.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “Yellow Ribbon Project Singapore” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Yellow Ribbon Project Singapore” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Yellow Ribbon Project Singapore”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.