Award-winning Case Study For Yarra Valley Racing By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Yarra Valley Racing”, or large enterprises, they have established a Facebook page for advertising and promotion. “Yarra Valley Racing” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Yarra Valley Racing” through the method of adspy!

Yarra Valley Racing Facebook ad Introduction by ad spy method

“Yarra Valley Racing” introduction:A day at the Yarra Valley races – it’s a wonderful thing -

“Yarra Valley Racing” Facebook ads last run:2020-02-17 05:56:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Yarra Valley Racing” ads data to help “Yarra Valley Racing” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Yarra Valley Racing”. In this report, we analyze in detail the best ad cases of “Yarra Valley Racing”.

Yarra Valley Racing Top3 Ads Case Study:

Advertisers Yarra Valley Racing Yarra Valley Racing Yarra Valley Racing
Ad title Yarra Valley Racing Taste of Yarra Valley Picnic Pack Yarra Valley Racing
Ad text A day at the Yarra Valley races – it’s a wonderful thing! #yvr #itsawonderfulthing Entry for two people, cooler hamper, picnic rug, cheese board snacks, including camembert from Ya... $100 tickets to the VIP Lounge, a saving of $65pp. Includes 5 hour premium beverage package, gour...
Ad format Image Image Video
Categories Race Track Race Track Race Track
Duration 8 days 8 days 3 days
Like 0 0 0

Yarra Valley Racing Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Yarra Valley Racing” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Yarra Valley Racing” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Yarra Valley Racing” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Yarra Valley Racing Taste of Yarra Valley Picnic Pack Yarra Valley Racing
Ad text  A day at the Yarra Valley races – it’s a wonderful thing! #yvr #itsawonderfulthing  Entry for two people, cooler hamper, picnic rug, cheese board snacks, including camembert from Ya...  $100 tickets to the VIP Lounge, a saving of $65pp. Includes 5 hour premium beverage package, gour...
Ad type  other  other  other
Ad word count 82  176  200

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Yarra Valley Racing”, the text type used is other to obtain the best ad performance. “Yarra Valley Racing” can use this copy style more. On the other hand, “Yarra Valley Racing” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Yarra Valley Racing” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Yarra Valley Racing” are:LIKE_PAGE,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Yarra Valley Racing” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Yarra Valley Racing” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Yarra Valley Racing” top 3 ads schedules are: 8 days,8 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Yarra Valley Racing”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“Yarra Valley Racing” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Yarra Valley Racing” ad case study report

If you want to check the best ad case study of other advertisers related to “Yarra Valley Racing”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Yarra Valley Racing”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.