Award-winning Case Study For Yamaha Outdoors By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Yamaha Outdoors”, or large enterprises, they have established a Facebook page for advertising and promotion. “Yamaha Outdoors” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Yamaha Outdoors” through the method of adspy!

Yamaha Outdoors Facebook ad Introduction by ad spy method

“Yamaha Outdoors” introduction:

“Yamaha Outdoors” Facebook ads last run:2020-02-17 06:04:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Yamaha Outdoors” ads data to help “Yamaha Outdoors” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Yamaha Outdoors”. In this report, we analyze in detail the best ad cases of “Yamaha Outdoors”.

Yamaha Outdoors Top3 Ads Case Study:

Advertisers Yamaha Outdoors Yamaha Outdoors Yamaha Outdoors
Ad title Proven Off-Road Innovation and Style Proven Off-Road Innovation and Style Proven Off-Road Innovation and Style
Ad text See the new Yamaha Wolverine X4 Side-by-Side See the new Yamaha Wolverine X4 Side-by-Side See the new Yamaha Wolverine X4 Side-by-Side
Ad format Video Video Video
Categories Sports & Recreation Sports & Recreation Sports & Recreation
Duration 1 days 1 days 1 days
Like 25 18 11

Yamaha Outdoors Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Yamaha Outdoors” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Yamaha Outdoors” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Yamaha Outdoors” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Proven Off-Road Innovation and Style Proven Off-Road Innovation and Style Proven Off-Road Innovation and Style
Ad text  See the new Yamaha Wolverine X4 Side-by-Side  See the new Yamaha Wolverine X4 Side-by-Side  See the new Yamaha Wolverine X4 Side-by-Side
Ad type  other  other  other
Ad word count 44  44  44

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Yamaha Outdoors”, the text type used is other to obtain the best ad performance. “Yamaha Outdoors” can use this copy style more. On the other hand, “Yamaha Outdoors” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Yamaha Outdoors” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Yamaha Outdoors” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Yamaha Outdoors” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Yamaha Outdoors” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Yamaha Outdoors” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Yamaha Outdoors”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Yamaha Outdoors” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Yamaha Outdoors” ad case study report

If you want to check the best ad case study of other advertisers related to “Yamaha Outdoors”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Yamaha Outdoors”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.