Award-winning Case Study For Yamaha Outboards By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Yamaha Outboards”, or large enterprises, they have established a Facebook page for advertising and promotion. “Yamaha Outboards” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Yamaha Outboards” through the method of adspy!

Yamaha Outboards Facebook ad Introduction by ad spy method

“Yamaha Outboards” introduction:This is the official page for Yamaha Outboards. We love to talk boating, fishing and outboard power with folks who love being on the water.

“Yamaha Outboards” Facebook ads last run:2020-02-17 06:16:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Yamaha Outboards” ads data to help “Yamaha Outboards” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Yamaha Outboards”. In this report, we analyze in detail the best ad cases of “Yamaha Outboards”.

Yamaha Outboards Top3 Ads Case Study:

Advertisers Yamaha Outboards Yamaha Outboards Yamaha Outboards
Ad title 5.6L V8 425hp XTO Offshore Yamaha Outboards Pattern Shift Helm Master Update
Ad text With diameters from 16 to 17 1/8 inches and increased blade surface, XTO propellers complement th... The In-Line Four V MAX SHO four strokes have achieved the unthinkable—packing signature V MAX SHO... Now, Yamaha has made boating even more effortless with the latest version of Helm Master’s SetPoi...
Ad format Image Image Video
Categories Product/Service Product/Service Product/Service
Duration 1 days 1 days 1 days
Like 3 62 57

Yamaha Outboards Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Yamaha Outboards” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Yamaha Outboards” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Yamaha Outboards” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 5.6L V8 425hp XTO Offshore Yamaha Outboards Pattern Shift Helm Master Update
Ad text  With diameters from 16 to 17 1/8 inches and increased blade surface, XTO propellers complement th...  The In-Line Four V MAX SHO four strokes have achieved the unthinkable—packing signature V MAX SHO...  Now, Yamaha has made boating even more effortless with the latest version of Helm Master’s SetPoi...
Ad type  other  other  other
Ad word count 273  306  318

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Yamaha Outboards”, the text type used is other to obtain the best ad performance. “Yamaha Outboards” can use this copy style more. On the other hand, “Yamaha Outboards” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Yamaha Outboards” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Yamaha Outboards” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Yamaha Outboards” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Yamaha Outboards” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Yamaha Outboards” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Yamaha Outboards”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Yamaha Outboards” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Yamaha Outboards” ad case study report

If you want to check the best ad case study of other advertisers related to “Yamaha Outboards”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Yamaha Outboards”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.