Yahoo奇摩拍賣 Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Yahoo奇摩拍賣” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Yahoo奇摩拍賣” ads and analyzes advertising data to help “Yahoo奇摩拍賣” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Yahoo奇摩拍賣”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Yahoo奇摩拍賣”.

Yahoo奇摩拍賣 Facebook adspy

“Yahoo奇摩拍賣” introduction:Yahoo奇摩拍賣官方粉絲團 什麼都有 什麼都賣 什麼都不奇怪 ! Instagram: https://www.instagram.com/iloveauction/ 網頁:http://tw.bid.yahoo.com

“Yahoo奇摩拍賣” Facebook ads last run:2020-02-17 05:04:30

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Yahoo奇摩拍賣 Yahoo奇摩拍賣 Yahoo奇摩拍賣
Ad title Yahoo奇摩拍賣 Yahoo奇摩拍賣 大肚模樣太可愛!小熊維尼超萌露肚系列 還有挺肚子吃蜂蜜 讓人忍不住直呼:太療癒!
Ad text 過年紅包到底怎麼包?! 先量量自己的荷包!不管包多少,心意到最重要呦! #小編求問 過親戚朋友的問候少不了,過年大家最討厭被問到什麼問題呢? 拍賣翻轉玩好運,立刻手刀搶好運 https://reurl.cc/K616mn 太可愛了啦!!圓滾滾的肚子 放在桌邊也太療癒~~ #小熊維尼 #誰敢笑我們家維尼胖
CTA type N/A MESSAGE_PAGE N/A
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 5111 113 993

Yahoo奇摩拍賣 facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Yahoo奇摩拍賣” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleYahoo奇摩拍賣Yahoo奇摩拍賣大肚模樣太可愛!小熊維尼超萌露肚系列 還有挺肚子吃蜂蜜 讓人忍不住直呼:太療癒!
Ad text 過年紅包到底怎麼包?! 先量量自己的荷包!不管包多少,心意到最重要呦! #小編求問 過親戚朋友的問候少不了,過年大家最討厭被問到什麼問題呢? 拍賣翻轉玩好運,立刻手刀搶好運 https://reurl.cc/K616mn 太可愛了啦!!圓滾滾的肚子 放在桌邊也太療癒~~ #小熊維尼 #誰敢笑我們家維尼胖
Ad type other other other
Ad word count35 76 41

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Yahoo奇摩拍賣”, the text type used is other to obtain the best advertising results. “Yahoo奇摩拍賣” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Yahoo奇摩拍賣” are:N/A,MESSAGE_PAGE,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “N/A” help “Yahoo奇摩拍賣” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Yahoo奇摩拍賣” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Yahoo奇摩拍賣”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.