Award-winning Case Study For Yahoo! JAPAN(ヤフー) By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Yahoo! JAPAN(ヤフー)”, or large enterprises, they have established a Facebook page for advertising and promotion. “Yahoo! JAPAN(ヤフー)” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Yahoo! JAPAN(ヤフー)” through the method of adspy!

Yahoo! JAPAN(ヤフー) Facebook ad Introduction by ad spy method

“Yahoo! JAPAN(ヤフー)” introduction:Yahoo! JAPANを運営するヤフー株式会社の公式Facebookページです。会社やサービスについて、さまざまな情報をお届けします。 ・コーポレートブログ https://about.yahoo.co.jp/blog/

“Yahoo! JAPAN(ヤフー)” Facebook ads last run:2020-01-24 18:25:07

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Yahoo! JAPAN(ヤフー)” ads data to help “Yahoo! JAPAN(ヤフー)” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Yahoo! JAPAN(ヤフー)”. In this report, we analyze in detail the best ad cases of “Yahoo! JAPAN(ヤフー)”.

Yahoo! JAPAN(ヤフー) Top3 Ads Case Study:

 1st2nd3rd
Advertisers Yahoo! JAPAN(ヤフー) Yahoo! JAPAN(ヤフー) Yahoo! JAPAN(ヤフー)
Ad title Yahoo! JAPAN 【無料】天気もYahoo! JAPAN 【無料】天気もYahoo! JAPAN
Ad text ã‚ªãƒ•ã‚·ãƒ¼ã‚ºãƒ³ã§ã‚‚気になるあの選手の最新情報をチェック!スポーツもY... ☂雨が降りそう?雨雲レーダーをチェック☂ ☑雨雲の動きをリアルタイムでチェック ☑アプリ限定!ログインすれば最大6時間後までの雨雲の動きが見られる ☂雨が降りそう?雨雲レーダーをチェック☂ ☑雨雲の動きをリアルタイムでチェック ☑アプリ限定!ログインすれば最大6時間後までの雨雲の動きが見られる
CTA type INSTALL_MOBILE_APP INSTALL_MOBILE_APP INSTALL_MOBILE_APP
Ad format Carousel Image Image
Categories other other Internet Company
Duration 1 days 1 days 186 days
Like 0 92 13941

Yahoo! JAPAN(ヤフー) Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Yahoo! JAPAN(ヤフー)” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Yahoo! JAPAN(ヤフー)” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Yahoo! JAPAN(ヤフー)” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Yahoo! JAPAN 【無料】天気もYahoo! JAPAN 【無料】天気もYahoo! JAPAN
Ad text  ã‚ªãƒ•ã‚·ãƒ¼ã‚ºãƒ³ã§ã‚‚気になるあの選手の最新情報をチェック!スポーツもY...  ☂雨が降りそう?雨雲レーダーをチェック☂ ☑雨雲の動きをリアルタイムでチェック ☑アプリ限定!ログインすれば最大6時間後までの雨雲の動きが見られる  ☂雨が降りそう?雨雲レーダーをチェック☂ ☑雨雲の動きをリアルタイムでチェック ☑アプリ限定!ログインすれば最大6時間後までの雨雲の動きが見られる
Ad type  other  other  other
Ad word count 120  73  73

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Yahoo! JAPAN(ヤフー)”, the text type used is other to obtain the best ad performance. “Yahoo! JAPAN(ヤフー)” can use this copy style more. On the other hand, “Yahoo! JAPAN(ヤフー)” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Yahoo! JAPAN(ヤフー)” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Yahoo! JAPAN(ヤフー)” are:INSTALL_MOBILE_APP,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Yahoo! JAPAN(ヤフー)” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Yahoo! JAPAN(ヤフー)” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Yahoo! JAPAN(ヤフー)” top 3 ads schedules are: 1 days,1 days, and 186 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Yahoo! JAPAN(ヤフー)”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Yahoo! JAPAN(ヤフー)” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Yahoo! JAPAN(ヤフー)” ad case study report

If you want to check the best ad case study of other advertisers related to “Yahoo! JAPAN(ヤフー)”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Yahoo! JAPAN(ヤフー)”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.