Award-winning Case Study For Yachting Monthly By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Yachting Monthly”, or large enterprises, they have established a Facebook page for advertising and promotion. “Yachting Monthly” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Yachting Monthly” through the method of adspy!

Yachting Monthly Facebook ad Introduction by ad spy method

“Yachting Monthly” introduction:Yachting Monthly has been at the heart of the British yachting market for over 100 years. Like our page to receive the latest news & photos from the team.

“Yachting Monthly” Facebook ads last run:2020-02-20 22:16:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Yachting Monthly” ads data to help “Yachting Monthly” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Yachting Monthly”. In this report, we analyze in detail the best ad cases of “Yachting Monthly”.

Yachting Monthly Top3 Ads Case Study:

Advertisers Yachting Monthly Yachting Monthly Yachting Monthly
Ad title A guide to cruising the coastline of the French Riviera Sailing the French Riviera Celebrating Years of Unforgettable Charter Experiences
Ad text From Nice to Marseille and everywhere in between... From Nice to Marseille, we give you a guide to cruising the coastline of the French Riviera The Moorings are embracing their Caribbean roots this year to kick-start their 50th Birthday cele...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Magazine Magazine Magazine
Duration 10 days 10 days 3 days
Like 2 5 17

Yachting Monthly Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Yachting Monthly” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Yachting Monthly” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Yachting Monthly” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title A guide to cruising the coastline of the French Riviera Sailing the French Riviera Celebrating Years of Unforgettable Charter Experiences
Ad text  From Nice to Marseille and everywhere in between...  From Nice to Marseille, we give you a guide to cruising the coastline of the French Riviera  The Moorings are embracing their Caribbean roots this year to kick-start their 50th Birthday cele...
Ad type  other  other  other
Ad word count 51  91  301

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Yachting Monthly”, the text type used is other to obtain the best ad performance. “Yachting Monthly” can use this copy style more. On the other hand, “Yachting Monthly” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Yachting Monthly” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Yachting Monthly” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Yachting Monthly” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Yachting Monthly” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Yachting Monthly” top 3 ads schedules are: 10 days,10 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Yachting Monthly”‘s top 1 ad duration is 10 days. Every advertisement has a life cycle.
“Yachting Monthly” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Yachting Monthly” ad case study report

If you want to check the best ad case study of other advertisers related to “Yachting Monthly”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Yachting Monthly”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.