Award-winning Case Study For Xcel Energy By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Xcel Energy”, or large enterprises, they have established a Facebook page for advertising and promotion. “Xcel Energy” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Xcel Energy” through the method of adspy!

Xcel Energy Facebook ad Introduction by ad spy method

“Xcel Energy” introduction:Official Facebook page of Xcel Energy. A national wind energy leader since 2005. We deliver the energy that powers you.

“Xcel Energy” Facebook ads last run:2020-02-17 05:36:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Xcel Energy” ads data to help “Xcel Energy” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Xcel Energy”. In this report, we analyze in detail the best ad cases of “Xcel Energy”.

Xcel Energy Top3 Ads Case Study:

Advertisers Xcel Energy Xcel Energy Xcel Energy
Ad title Get started today Schedule a visit now. Get started now.
Ad text We're teaming up with Google Assistant! Now, you can check your balance or pay your bill, just by... Our certified technicians will install energy-saving equipment now and recommend upgrades to help... Cut some overhead on cooling your business this year. Saver's Switch offers an easy way to save a...
Ad format Image Image Image
Categories other other Energy Company
Duration 1 days 1 days 73 days
Like 8 12 12

Xcel Energy Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Xcel Energy” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Xcel Energy” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Xcel Energy” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Get started today Schedule a visit now. Get started now.
Ad text  We're teaming up with Google Assistant! Now, you can check your balance or pay your bill, just by...  Our certified technicians will install energy-saving equipment now and recommend upgrades to help...  Cut some overhead on cooling your business this year. Saver's Switch offers an easy way to save a...
Ad type  other  other  other
Ad word count 105  125  124

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Xcel Energy”, the text type used is other to obtain the best ad performance. “Xcel Energy” can use this copy style more. On the other hand, “Xcel Energy” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Xcel Energy” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Xcel Energy” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Xcel Energy” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Xcel Energy” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Xcel Energy” top 3 ads schedules are: 1 days,1 days, and 73 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Xcel Energy”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Xcel Energy” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Xcel Energy” ad case study report

If you want to check the best ad case study of other advertisers related to “Xcel Energy”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Xcel Energy”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.