Award-winning Case Study For Wunder Carpool By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Wunder Carpool”, or large enterprises, they have established a Facebook page for advertising and promotion. “Wunder Carpool” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Wunder Carpool” through the method of adspy!

Wunder Carpool Facebook ad Introduction by ad spy method

“Wunder Carpool” introduction:Wunder is the world's largest carpooling community for the city. Enter your home and work location into the App to be matched with friendly neighbours.

“Wunder Carpool” Facebook ads last run:2020-02-20 21:02:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Wunder Carpool” ads data to help “Wunder Carpool” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Wunder Carpool”. In this report, we analyze in detail the best ad cases of “Wunder Carpool”.

Wunder Carpool Top3 Ads Case Study:

Advertisers Wunder Carpool Wunder Carpool Wunder Carpool
Ad title Your first ride is free! Wunder Carpool Wunder Carpool Wunder Carpool: Drive to work, Save Money
Ad text Which one would you choose? Use promo code "WUNDER1PH" and get a free ride #BecauseWeShareManil... Join Wunder and get to work faster & with more energy! Your first ride is free! Use Promocode: W... He saves up to 10 000₱ a month by picking up people going in the same direction. Start carpooli...
Ad format Video Carousel Video
Categories Community Community Community
Duration 55 days 58 days 59 days
Like 0 2 7

Wunder Carpool Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Wunder Carpool” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Wunder Carpool” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Wunder Carpool” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Your first ride is free! Wunder Carpool Wunder Carpool Wunder Carpool: Drive to work, Save Money
Ad text  Which one would you choose? Use promo code "WUNDER1PH" and get a free ride #BecauseWeShareManil...  Join Wunder and get to work faster & with more energy! Your first ride is free! Use Promocode: W...  He saves up to 10 000₱ a month by picking up people going in the same direction. Start carpooli...
Ad type  other  other  other
Ad word count 114  144  120

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Wunder Carpool”, the text type used is other to obtain the best ad performance. “Wunder Carpool” can use this copy style more. On the other hand, “Wunder Carpool” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Wunder Carpool” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Wunder Carpool” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Wunder Carpool” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Wunder Carpool” top 3 ads schedules are: 55 days,58 days, and 59 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Wunder Carpool”‘s top 1 ad duration is 55 days. Every advertisement has a life cycle.
“Wunder Carpool” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Wunder Carpool” ad case study report

If you want to check the best ad case study of other advertisers related to “Wunder Carpool”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Wunder Carpool”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.