Award-winning Case Study For WTNH News 8 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “WTNH News 8”, or large enterprises, they have established a Facebook page for advertising and promotion. “WTNH News 8” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “WTNH News 8” through the method of adspy!

WTNH News 8 Facebook ad Introduction by ad spy method

“WTNH News 8” introduction:Follow us on Twitter: @WTNH @StormTeam8 @SportzEdge

“WTNH News 8” Facebook ads last run:2020-02-23 18:02:28

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “WTNH News 8” ads data to help “WTNH News 8” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “WTNH News 8”. In this report, we analyze in detail the best ad cases of “WTNH News 8”.

WTNH News 8 Top3 Ads Case Study:

Advertisers WTNH News 8 WTNH News 8 WTNH News 8
Ad title Celebrating Connecticut Moms April 23 - 26: Draft In Music City Special Get the latest news, weather and traffic!
Ad text We want to hear why your Mom is the best for a chance to feature her on-air and online. Let us kn...  Football fans: you won't want to miss our live stream special as we go inside the draft with ana... Good Morning Connecticut is a great way to wake up! Watch weekdays from 4:30-7am!
Ad format Image Image Video
Categories TV Channel TV Channel TV Channel
Duration 1 days 1 days 1 days
Like 0 0 557

WTNH News 8 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “WTNH News 8” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“WTNH News 8” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “WTNH News 8” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Celebrating Connecticut Moms April 23 - 26: Draft In Music City Special Get the latest news, weather and traffic!
Ad text  We want to hear why your Mom is the best for a chance to feature her on-air and online. Let us kn...   Football fans: you won't want to miss our live stream special as we go inside the draft with ana...  Good Morning Connecticut is a great way to wake up! Watch weekdays from 4:30-7am!
Ad type  other  other  other
Ad word count 164  175  81

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “WTNH News 8”, the text type used is other to obtain the best ad performance. “WTNH News 8” can use this copy style more. On the other hand, “WTNH News 8” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “WTNH News 8” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “WTNH News 8” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “WTNH News 8” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “WTNH News 8” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “WTNH News 8” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “WTNH News 8”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“WTNH News 8” should put ads in the best time period, so that ads get the most value in a limited time.

Related “WTNH News 8” ad case study report

If you want to check the best ad case study of other advertisers related to “WTNH News 8”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “WTNH News 8”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.