Award-winning Case Study For WSP Italy By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “WSP Italy”, or large enterprises, they have established a Facebook page for advertising and promotion. “WSP Italy” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “WSP Italy” through the method of adspy!

WSP Italy Facebook ad Introduction by ad spy method

“WSP Italy” introduction:Pagina ufficiale di WSP Italy, dal 2007 leader nella produzione di cerchi in lega di ricambio compatibili NOT OEM (Original Equipment Manufacturing)

“WSP Italy” Facebook ads last run:2020-02-13 04:09:04

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “WSP Italy” ads data to help “WSP Italy” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “WSP Italy”. In this report, we analyze in detail the best ad cases of “WSP Italy”.

WSP Italy Top3 Ads Case Study:

Advertisers WSP Italy WSP Italy WSP Italy
Ad title WSP Italy WSP Italy WSP Italy
Ad text Pagina ufficiale di WSP Italy WSP Italy wheels are NOT OEM («not original equipment manufacturing») compatible replacement part... WSP Italy wheels are NOT OEM («not original equipment manufacturing») compatible replacement part...
Ad format Image Image Carousel
Categories other Cars Cars
Duration 1 days 1 days 19 days
Like 3641 139 129

WSP Italy Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “WSP Italy” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“WSP Italy” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “WSP Italy” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title WSP Italy WSP Italy WSP Italy
Ad text  Pagina ufficiale di WSP Italy  WSP Italy wheels are NOT OEM («not original equipment manufacturing») compatible replacement part...  WSP Italy wheels are NOT OEM («not original equipment manufacturing») compatible replacement part...
Ad type  other  other  other
Ad word count 29  673  657

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “WSP Italy”, the text type used is other to obtain the best ad performance. “WSP Italy” can use this copy style more. On the other hand, “WSP Italy” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “WSP Italy” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “WSP Italy” are:LIKE_PAGE,LIKE_PAGE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “WSP Italy” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “WSP Italy” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “WSP Italy” top 3 ads schedules are: 1 days,1 days, and 19 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “WSP Italy”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“WSP Italy” should put ads in the best time period, so that ads get the most value in a limited time.

Related “WSP Italy” ad case study report

If you want to check the best ad case study of other advertisers related to “WSP Italy”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “WSP Italy”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.