Award-winning Case Study For WOW TEA By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “WOW TEA”, or large enterprises, they have established a Facebook page for advertising and promotion. “WOW TEA” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “WOW TEA” through the method of adspy!

WOW TEA Facebook ad Introduction by ad spy method

“WOW TEA” introduction:WOW TEA, най-продаваният чай в България. Помогнал на над 100 000 жени в 15 държави, той се превръща в абсолютния лидер сред дамите.

“WOW TEA” Facebook ads last run:2020-02-17 08:32:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “WOW TEA” ads data to help “WOW TEA” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “WOW TEA”. In this report, we analyze in detail the best ad cases of “WOW TEA”.

WOW TEA Top3 Ads Case Study:

Ad title ⚠️Предизвикан си да започнеш популярната ДЕТОКС програма.  21 дена и влизаш в скини дънките! ⚠️Предизвикан си да започнеш популярната ДЕТОКС програма.
Ad text  По-леко и нежно тяло, с нашия бърз и лесен трик. Научи кой е той Това е начи... Тази година ти си важна !🥰 WOW tea ще ти помогне, като ускори изгарянето на мазнини и намали поду...  По-леко и нежно тяло, с нашия бърз и лесен трик. Научи кой е той Това е начи...
Ad format Image Image Image
Categories other other other
Duration 1 days 5 days 38 days
Like 319 41 390

WOW TEA Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “WOW TEA” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“WOW TEA” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “WOW TEA” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ⚠️Предизвикан си да започнеш популярната ДЕТОКС програма. 21 дена и влизаш в скини дънките! ⚠️Предизвикан си да започнеш популярната ДЕТОКС програма.
Ad text   По-леко и нежно тяло, с нашия бърз и лесен трик. Научи кой е той Това е начи...  Тази година ти си важна !🥰 WOW tea ще ти помогне, като ускори изгарянето на мазнини и намали поду...   По-леко и нежно тяло, с нашия бърз и лесен трик. Научи кой е той Това е начи...
Ad type  other  other  other
Ad word count 127  265  127

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “WOW TEA”, the text type used is other to obtain the best ad performance. “WOW TEA” can use this copy style more. On the other hand, “WOW TEA” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “WOW TEA” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “WOW TEA” are:SHOP_NOW,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “WOW TEA” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “WOW TEA” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “WOW TEA” top 3 ads schedules are: 1 days,5 days, and 38 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “WOW TEA”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“WOW TEA” should put ads in the best time period, so that ads get the most value in a limited time.

Related “WOW TEA” ad case study report

If you want to check the best ad case study of other advertisers related to “WOW TEA”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “WOW TEA”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.