Award-winning Case Study For WOW Sofas and Beds By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “WOW Sofas and Beds”, or large enterprises, they have established a Facebook page for advertising and promotion. “WOW Sofas and Beds” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “WOW Sofas and Beds” through the method of adspy!

WOW Sofas and Beds Facebook ad Introduction by ad spy method

“WOW Sofas and Beds” introduction:We are a sofa and bed store local Showroom in Porth 43 HANNAH ST in the old woolworths oppositte occasions card shop. Huge range in showroom as well as many items available to be made to order, Re-upholstery and repairs undertaken.

“WOW Sofas and Beds” Facebook ads last run:2020-02-21 13:14:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “WOW Sofas and Beds” ads data to help “WOW Sofas and Beds” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “WOW Sofas and Beds”. In this report, we analyze in detail the best ad cases of “WOW Sofas and Beds”.

WOW Sofas and Beds Top3 Ads Case Study:

Advertisers WOW Sofas and Beds WOW Sofas and Beds WOW Sofas and Beds
Ad title WOW Sofas And Beds WOW Sofas And Beds WOW Sofas and Beds
Ad text New Stunning Crushed velvet corner sofas just £339 Foam seats not fibre. Hardwood frames, £339 B... Crushed velvet bed,diamante headboard & memory foam mattress,single,double,4 foot,king & superkin... Crushed velvet bed,Headboard and mattress £179 for Double size. Complete bed as shown in the pic...
Ad format Image Image Image
Categories Furniture Store Furniture Store Furniture Store
Duration 130 days 130 days 11 days
Like 2 2 67

WOW Sofas and Beds Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “WOW Sofas and Beds” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“WOW Sofas and Beds” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “WOW Sofas and Beds” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title WOW Sofas And Beds WOW Sofas And Beds WOW Sofas and Beds
Ad text  New Stunning Crushed velvet corner sofas just £339 Foam seats not fibre. Hardwood frames, £339 B...  Crushed velvet bed,diamante headboard & memory foam mattress,single,double,4 foot,king & superkin...  Crushed velvet bed,Headboard and mattress £179 for Double size. Complete bed as shown in the pic...
Ad type  other  other  other
Ad word count 813  1133  721

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “WOW Sofas and Beds”, the text type used is other to obtain the best ad performance. “WOW Sofas and Beds” can use this copy style more. On the other hand, “WOW Sofas and Beds” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “WOW Sofas and Beds” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “WOW Sofas and Beds” are:MESSAGE_PAGE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “WOW Sofas and Beds” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “WOW Sofas and Beds” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “WOW Sofas and Beds” top 3 ads schedules are: 130 days,130 days, and 11 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “WOW Sofas and Beds”‘s top 1 ad duration is 130 days. Every advertisement has a life cycle.
“WOW Sofas and Beds” should put ads in the best time period, so that ads get the most value in a limited time.

Related “WOW Sofas and Beds” ad case study report

If you want to check the best ad case study of other advertisers related to “WOW Sofas and Beds”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “WOW Sofas and Beds”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.