Award-winning Case Study For World Vision Philippines By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “World Vision Philippines”, or large enterprises, they have established a Facebook page for advertising and promotion. “World Vision Philippines” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “World Vision Philippines” through the method of adspy!

World Vision Philippines Facebook ad Introduction by ad spy method

“World Vision Philippines” introduction:Every child deserves a full life. Join us and help make a difference: https://wvph.co/2OCu8A4

“World Vision Philippines” Facebook ads last run:2020-02-17 06:00:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “World Vision Philippines” ads data to help “World Vision Philippines” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “World Vision Philippines”. In this report, we analyze in detail the best ad cases of “World Vision Philippines”.

World Vision Philippines Top3 Ads Case Study:

 1st2nd3rd
Advertisers World Vision Philippines World Vision Philippines World Vision Philippines
Ad title Experience the Joy of Giving Experience the Joy of Giving Experience the Joy of Giving
Ad text "You are special!" What an important message to share with every child this Christmas season. ❤️ "You are special!" What an important message to share with every child this Christmas season. ❤️ "You are special!" What an important message to share with every child this Christmas season. ❤️
CTA type SIGN_UP SIGN_UP SIGN_UP
Ad format Image Image Image
Categories other other other
Duration 1 days 6 days 1 days
Like 223 290 296

World Vision Philippines Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “World Vision Philippines” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“World Vision Philippines” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “World Vision Philippines” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Experience the Joy of Giving Experience the Joy of Giving Experience the Joy of Giving
Ad text  "You are special!" What an important message to share with every child this Christmas season. ❤️  "You are special!" What an important message to share with every child this Christmas season. ❤️  "You are special!" What an important message to share with every child this Christmas season. ❤️
Ad type  other  other  other
Ad word count 96  96  96

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “World Vision Philippines”, the text type used is other to obtain the best ad performance. “World Vision Philippines” can use this copy style more. On the other hand, “World Vision Philippines” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “World Vision Philippines” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “World Vision Philippines” are:SIGN_UP,SIGN_UP,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “World Vision Philippines” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “World Vision Philippines” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “World Vision Philippines” top 3 ads schedules are: 1 days,6 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “World Vision Philippines”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“World Vision Philippines” should put ads in the best time period, so that ads get the most value in a limited time.

Related “World Vision Philippines” ad case study report

If you want to check the best ad case study of other advertisers related to “World Vision Philippines”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “World Vision Philippines”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.