Award-winning Case Study For World Vision Canada By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “World Vision Canada”, or large enterprises, they have established a Facebook page for advertising and promotion. “World Vision Canada” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “World Vision Canada” through the method of adspy!

World Vision Canada Facebook ad Introduction by ad spy method

“World Vision Canada” introduction:We are a Christian relief, development and advocacy organization working to create lasting change in the lives of the world's most vulnerable children. Toll Free: 1-800-268-4888

“World Vision Canada” Facebook ads last run:2020-02-17 07:04:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “World Vision Canada” ads data to help “World Vision Canada” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “World Vision Canada”. In this report, we analyze in detail the best ad cases of “World Vision Canada”.

World Vision Canada Top3 Ads Case Study:

Advertisers World Vision Canada World Vision Canada World Vision Canada
Ad title World Vision Canada 只需加幣1.30元,你就可以改變一個人的一生 Give her a healthy start.
Ad text A sponsored child is empowered to build a greater future. Your sponsorship impacts not just one c... 只需要加幣1.30元,您就可以助養一個需要幫助的兒童。透過與家庭和社區合作,您可以為全球44個國家中的一名兒童帶來前途的保障。 The journey to a woman's empowerment begins with her right to health. This starts with Canada's r...
Ad format Carousel Image Image
Categories other other Nonprofit Organization
Duration 1 days 3 days 22 days
Like 7 20 0

World Vision Canada Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “World Vision Canada” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“World Vision Canada” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “World Vision Canada” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title World Vision Canada 只需加幣1.30元,你就可以改變一個人的一生 Give her a healthy start.
Ad text  A sponsored child is empowered to build a greater future. Your sponsorship impacts not just one c...  只需要加幣1.30元,您就可以助養一個需要幫助的兒童。透過與家庭和社區合作,您可以為全球44個國家中的一名兒童帶來前途的保障。  The journey to a woman's empowerment begins with her right to health. This starts with Canada's r...
Ad type  other  other  other
Ad word count 127  63  171

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “World Vision Canada”, the text type used is other to obtain the best ad performance. “World Vision Canada” can use this copy style more. On the other hand, “World Vision Canada” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “World Vision Canada” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “World Vision Canada” are:DONATE_NOW,DONATE_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DONATE_NOW” help “World Vision Canada” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “World Vision Canada” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “World Vision Canada” top 3 ads schedules are: 1 days,3 days, and 22 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “World Vision Canada”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“World Vision Canada” should put ads in the best time period, so that ads get the most value in a limited time.

Related “World Vision Canada” ad case study report

If you want to check the best ad case study of other advertisers related to “World Vision Canada”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “World Vision Canada”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.