Award-winning Case Study For World Pipelines By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “World Pipelines”, or large enterprises, they have established a Facebook page for advertising and promotion. “World Pipelines” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “World Pipelines” through the method of adspy!

World Pipelines Facebook ad Introduction by ad spy method

“World Pipelines” introduction:The leading international magazine for the oil and gas pipeline industry, covering all aspects of pipeline engineering, construction and maintenance.

“World Pipelines” Facebook ads last run:2020-02-10 15:37:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “World Pipelines” ads data to help “World Pipelines” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “World Pipelines”. In this report, we analyze in detail the best ad cases of “World Pipelines”.

World Pipelines Top3 Ads Case Study:

Advertisers World Pipelines World Pipelines World Pipelines
Ad title World Pipelines [Webinar] What to do when corrosion plays favourites CORROSION 2019 Conference & Expo
Ad text ** FREE WHITEPAPER ** Download your copy of "Measuring Crack Defects with Sub-Millimeter Accurac... [Webinar] What to do when corrosion plays favourites Tuesday, March 19th 2019 - 10:00 AM (CENTRAL... Today’s research is tomorrow’s technology. Hear about the latest advancements that are accelerati...
Ad format Image Video Image
Categories Media/News Company Media/News Company Media/News Company
Duration 1 days 1 days 1 days
Like 6 9 4

World Pipelines Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “World Pipelines” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“World Pipelines” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “World Pipelines” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title World Pipelines [Webinar] What to do when corrosion plays favourites CORROSION 2019 Conference & Expo
Ad text  ** FREE WHITEPAPER ** Download your copy of "Measuring Crack Defects with Sub-Millimeter Accurac...  [Webinar] What to do when corrosion plays favourites Tuesday, March 19th 2019 - 10:00 AM (CENTRAL...  Today’s research is tomorrow’s technology. Hear about the latest advancements that are accelerati...
Ad type  other  other  other
Ad word count 247  441  203

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “World Pipelines”, the text type used is other to obtain the best ad performance. “World Pipelines” can use this copy style more. On the other hand, “World Pipelines” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “World Pipelines” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “World Pipelines” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “World Pipelines” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “World Pipelines” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “World Pipelines” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “World Pipelines”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“World Pipelines” should put ads in the best time period, so that ads get the most value in a limited time.

Related “World Pipelines” ad case study report

If you want to check the best ad case study of other advertisers related to “World Pipelines”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “World Pipelines”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.