Award-winning Case Study For World Bank Pakistan By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “World Bank Pakistan”, or large enterprises, they have established a Facebook page for advertising and promotion. “World Bank Pakistan” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “World Bank Pakistan” through the method of adspy!

World Bank Pakistan Facebook ad Introduction by ad spy method

“World Bank Pakistan” introduction:Working closely with the government of Pakistan to fight poverty with passion and professionalism for lasting results

“World Bank Pakistan” Facebook ads last run:2020-01-19 20:09:42

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “World Bank Pakistan” ads data to help “World Bank Pakistan” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “World Bank Pakistan”. In this report, we analyze in detail the best ad cases of “World Bank Pakistan”.

World Bank Pakistan Top3 Ads Case Study:

Advertisers World Bank Pakistan World Bank Pakistan World Bank Pakistan
Ad title World Bank Pakistan World Bank Pakistan Punjab Public Management Reform Program (PPMRP) 2013-2018
Ad text Working with the people of Pakistan to fight poverty and provide more job & education opportuniti... Working with the people of Pakistan to fight poverty and provide more job & education opportuniti... The Government of #Punjab has worked to reform its public services with #technology solutions. Le...
Ad format Video Video Video
Categories other Organization Organization
Duration 1 days 291 days 7 days
Like 7522 0 5

World Bank Pakistan Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “World Bank Pakistan” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“World Bank Pakistan” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “World Bank Pakistan” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title World Bank Pakistan World Bank Pakistan Punjab Public Management Reform Program (PPMRP) 2013-2018
Ad text  Working with the people of Pakistan to fight poverty and provide more job & education opportuniti...  Working with the people of Pakistan to fight poverty and provide more job & education opportuniti...  The Government of #Punjab has worked to reform its public services with #technology solutions. Le...
Ad type  other  other  other
Ad word count 108  108  306

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “World Bank Pakistan”, the text type used is other to obtain the best ad performance. “World Bank Pakistan” can use this copy style more. On the other hand, “World Bank Pakistan” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “World Bank Pakistan” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “World Bank Pakistan” are:LIKE_PAGE,LIKE_PAGE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “World Bank Pakistan” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “World Bank Pakistan” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “World Bank Pakistan” top 3 ads schedules are: 1 days,291 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “World Bank Pakistan”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“World Bank Pakistan” should put ads in the best time period, so that ads get the most value in a limited time.

Related “World Bank Pakistan” ad case study report

If you want to check the best ad case study of other advertisers related to “World Bank Pakistan”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “World Bank Pakistan”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.