Award-winning Case Study For Woolloongabba Art Gallery By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Woolloongabba Art Gallery”, or large enterprises, they have established a Facebook page for advertising and promotion. “Woolloongabba Art Gallery” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Woolloongabba Art Gallery” through the method of adspy!

Woolloongabba Art Gallery Facebook ad Introduction by ad spy method

“Woolloongabba Art Gallery” introduction:The Woolloongabba Art Gallery is a contemporary Australian art space located at Woolloongabba in Queensland's capital city Brisbane. The gallery maintains a focus on cultural fusions and Australia's multicultural future.

“Woolloongabba Art Gallery” Facebook ads last run:2020-02-03 19:02:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Woolloongabba Art Gallery” ads data to help “Woolloongabba Art Gallery” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Woolloongabba Art Gallery”. In this report, we analyze in detail the best ad cases of “Woolloongabba Art Gallery”.

Woolloongabba Art Gallery Top3 Ads Case Study:

Advertisers Woolloongabba Art Gallery Woolloongabba Art Gallery Woolloongabba Art Gallery
Ad title Woolloongabba Art Gallery Home WAG Opening Event: Xmas Show 2018
Ad text Solo or group exhibitions? Now officially taking bookings for our upstairs contemporary lease space. The staff here at WAG have all been deeply moved by the ongoing flood relief effort in North Quee... A diverse mix of great art. A fantastic celebration. Featuring Nick Ashby, Ali Bezer, Ross Booke...
Ad format Carousel Image Image
Categories Art Gallery Art Gallery Art Gallery
Duration 13 days 1 days 1 days
Like 39 0 10

Woolloongabba Art Gallery Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Woolloongabba Art Gallery” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Woolloongabba Art Gallery” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Woolloongabba Art Gallery” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Woolloongabba Art Gallery Home WAG Opening Event: Xmas Show 2018
Ad text  Solo or group exhibitions? Now officially taking bookings for our upstairs contemporary lease space.  The staff here at WAG have all been deeply moved by the ongoing flood relief effort in North Quee...  A diverse mix of great art. A fantastic celebration. Featuring Nick Ashby, Ali Bezer, Ross Booke...
Ad type  other  other  other
Ad word count 100  945  386

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Woolloongabba Art Gallery”, the text type used is other to obtain the best ad performance. “Woolloongabba Art Gallery” can use this copy style more. On the other hand, “Woolloongabba Art Gallery” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Woolloongabba Art Gallery” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Woolloongabba Art Gallery” are:MESSAGE_PAGE,LEARN_MORE,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Woolloongabba Art Gallery” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Woolloongabba Art Gallery” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Woolloongabba Art Gallery” top 3 ads schedules are: 13 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Woolloongabba Art Gallery”‘s top 1 ad duration is 13 days. Every advertisement has a life cycle.
“Woolloongabba Art Gallery” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Woolloongabba Art Gallery” ad case study report

If you want to check the best ad case study of other advertisers related to “Woolloongabba Art Gallery”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Woolloongabba Art Gallery”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.