Award-winning Case Study For Woo - Dating App By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Woo - Dating App”, or large enterprises, they have established a Facebook page for advertising and promotion. “Woo - Dating App” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Woo - Dating App” through the method of adspy!

Woo - Dating App Facebook ad Introduction by ad spy method

“Woo - Dating App” introduction:Woo is a dating app that puts women first. We are aware that gut-instinct plays a big role when you like someone new, so we have built our app from that place of sensitivity- We Know When It's Right!

“Woo - Dating App” Facebook ads last run:2019-11-30 05:44:13

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Woo - Dating App” ads data to help “Woo - Dating App” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Woo - Dating App”. In this report, we analyze in detail the best ad cases of “Woo - Dating App”.

Woo - Dating App Top3 Ads Case Study:

Advertisers Woo - Dating App Woo - Dating App Woo - Dating App
Ad title Date with Local Singles around you Woo Dating App – Secure online dating with Woo Phone Find, Chat, Call Interesting People with Woo
Ad text Meet fun-loving singles looking for dates in your area. Download Woo Be a mystery girl. Until #YouKnowWhenItsRight and you can go from Mystery girl to My girl. Move beyond looks and discover people for who they really are. ✓ Real People ✓ Real Conversation...
Ad format Image Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 271 14002 3889

Woo - Dating App Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Woo - Dating App” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Woo - Dating App” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Woo - Dating App” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Date with Local Singles around you Woo Dating App – Secure online dating with Woo Phone Find, Chat, Call Interesting People with Woo
Ad text  Meet fun-loving singles looking for dates in your area. Download Woo  Be a mystery girl. Until #YouKnowWhenItsRight and you can go from Mystery girl to My girl.  Move beyond looks and discover people for who they really are. ✓ Real People ✓ Real Conversation...
Ad type  other  other  other
Ad word count 68  90  137

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Woo - Dating App”, the text type used is other to obtain the best ad performance. “Woo - Dating App” can use this copy style more. On the other hand, “Woo - Dating App” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Woo - Dating App” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Woo - Dating App” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Woo - Dating App” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Woo - Dating App” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Woo - Dating App”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Woo - Dating App” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Woo - Dating App” ad case study report

If you want to check the best ad case study of other advertisers related to “Woo - Dating App”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Woo - Dating App”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.