Award-winning Case Study For Wonders of Watamu By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Wonders of Watamu”, or large enterprises, they have established a Facebook page for advertising and promotion. “Wonders of Watamu” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Wonders of Watamu” through the method of adspy!

Wonders of Watamu Facebook ad Introduction by ad spy method

“Wonders of Watamu” introduction:Watamu is a small peaceful village nestled between pristine beaches and lush tropical forest on the Kenya coast. It's time you came to #visitwatamu

“Wonders of Watamu” Facebook ads last run:2020-02-22 22:02:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Wonders of Watamu” ads data to help “Wonders of Watamu” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Wonders of Watamu”. In this report, we analyze in detail the best ad cases of “Wonders of Watamu”.

Wonders of Watamu Top3 Ads Case Study:

Advertisers Wonders of Watamu Wonders of Watamu Wonders of Watamu
Ad title  Wonders of Watamu Wonders of Watamu
Ad text Make sure you don't miss the @oceansportskenya Craft Fair on Sunday the 18th of August. There wil... The long weekend is finally here... Dive into a relaxing stay at Turtle Bay Beach Club (Original ... The perfect place to spend the long Easter Weekend... Medina Palms - Watamu - Kenya has everythin...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other Travel Company Travel Company
Duration 1 days 1 days 1 days
Like 8 2843 2468

Wonders of Watamu Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Wonders of Watamu” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Wonders of Watamu” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Wonders of Watamu” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Wonders of Watamu Wonders of Watamu
Ad text  Make sure you don't miss the @oceansportskenya Craft Fair on Sunday the 18th of August. There wil...  The long weekend is finally here... Dive into a relaxing stay at Turtle Bay Beach Club (Original ...  The perfect place to spend the long Easter Weekend... Medina Palms - Watamu - Kenya has everythin...
Ad type  other  other  other
Ad word count 468  133  153

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Wonders of Watamu”, the text type used is other to obtain the best ad performance. “Wonders of Watamu” can use this copy style more. On the other hand, “Wonders of Watamu” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Wonders of Watamu” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Wonders of Watamu” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Wonders of Watamu” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Wonders of Watamu” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Wonders of Watamu” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Wonders of Watamu”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Wonders of Watamu” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Wonders of Watamu” ad case study report

If you want to check the best ad case study of other advertisers related to “Wonders of Watamu”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Wonders of Watamu”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.