Award-winning Case Study For Wombat Security Technologies By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Wombat Security Technologies”, or large enterprises, they have established a Facebook page for advertising and promotion. “Wombat Security Technologies” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Wombat Security Technologies” through the method of adspy!

Wombat Security Technologies Facebook ad Introduction by ad spy method

“Wombat Security Technologies” introduction:Choose Wombat Security for software-based security awareness and training solutions that improve your employees’ behaviors and reduce your risk.

“Wombat Security Technologies” Facebook ads last run:2020-02-21 13:08:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Wombat Security Technologies” ads data to help “Wombat Security Technologies” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Wombat Security Technologies”. In this report, we analyze in detail the best ad cases of “Wombat Security Technologies”.

Wombat Security Technologies Top3 Ads Case Study:

Advertisers Wombat Security Technologies Wombat Security Technologies Wombat Security Technologies
Ad title State Of Security Education: Healthcare 2018 Beyond The Phish Wombat Security Technologies
Ad text State of Security Education: Healthcare 2018 Cybersecurity Risk Report Get Your Free Report > Cybercriminals don’t rely on phishing alone. 2018 Beyond the Phish® Report Get Your Free Report > Can Your End Users Spot Phish? Alert Users To Current Phishing Threats With Attack Spotlight’s Fr...
Ad format Image Image Carousel
Categories Software Company Software Company Software Company
Duration 165 days 165 days 125 days
Like 21 17 1

Wombat Security Technologies Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Wombat Security Technologies” top 3 ads are: Image,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Wombat Security Technologies” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Wombat Security Technologies” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title State Of Security Education: Healthcare 2018 Beyond The Phish Wombat Security Technologies
Ad text  State of Security Education: Healthcare 2018 Cybersecurity Risk Report Get Your Free Report >  Cybercriminals don’t rely on phishing alone. 2018 Beyond the Phish® Report Get Your Free Report >  Can Your End Users Spot Phish? Alert Users To Current Phishing Threats With Attack Spotlight’s Fr...
Ad type  other  other  other
Ad word count 94  97  117

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Wombat Security Technologies”, the text type used is other to obtain the best ad performance. “Wombat Security Technologies” can use this copy style more. On the other hand, “Wombat Security Technologies” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Wombat Security Technologies” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Wombat Security Technologies” are:DOWNLOAD,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DOWNLOAD” help “Wombat Security Technologies” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Wombat Security Technologies” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Wombat Security Technologies” top 3 ads schedules are: 165 days,165 days, and 125 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Wombat Security Technologies”‘s top 1 ad duration is 165 days. Every advertisement has a life cycle.
“Wombat Security Technologies” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Wombat Security Technologies” ad case study report

If you want to check the best ad case study of other advertisers related to “Wombat Security Technologies”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Wombat Security Technologies”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.