Award-winning Case Study For Wize Eyes Optometrists By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Wize Eyes Optometrists”, or large enterprises, they have established a Facebook page for advertising and promotion. “Wize Eyes Optometrists” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Wize Eyes Optometrists” through the method of adspy!

Wize Eyes Optometrists Facebook ad Introduction by ad spy method

“Wize Eyes Optometrists” introduction:Wize Eyes Optometrists is a popular group focused on assisting people who are suffering from reduced or damaged eye sight. We are constantly expanding with branches opening throughout Roodepoort and surrounding areas.

“Wize Eyes Optometrists” Facebook ads last run:2020-02-21 11:50:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Wize Eyes Optometrists” ads data to help “Wize Eyes Optometrists” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Wize Eyes Optometrists”. In this report, we analyze in detail the best ad cases of “Wize Eyes Optometrists”.

Wize Eyes Optometrists Top3 Ads Case Study:

Advertisers Wize Eyes Optometrists Wize Eyes Optometrists Wize Eyes Optometrists
Ad title Wize Eyes Optometrists Wize Eyes Optometrists Wize Eyes Optometrists
Ad text Kids buy 1 and get 1 free. That's right: 2 pairs from R999 on our cash packages. This promotion c... Happy Easter! Why wait in the queue when you can have your Drivers' Licence Eye Test done professionally and fr...
Ad format Image Image Image
Categories Optometrist Optometrist Optometrist
Duration 10 days 7 days 12 days
Like 71 134 206

Wize Eyes Optometrists Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Wize Eyes Optometrists” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Wize Eyes Optometrists” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Wize Eyes Optometrists” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Wize Eyes Optometrists Wize Eyes Optometrists Wize Eyes Optometrists
Ad text  Kids buy 1 and get 1 free. That's right: 2 pairs from R999 on our cash packages. This promotion c...  Happy Easter!  Why wait in the queue when you can have your Drivers' Licence Eye Test done professionally and fr...
Ad type  other  other  other
Ad word count 192  13  253

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Wize Eyes Optometrists”, the text type used is other to obtain the best ad performance. “Wize Eyes Optometrists” can use this copy style more. On the other hand, “Wize Eyes Optometrists” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Wize Eyes Optometrists” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Wize Eyes Optometrists” are:N/A,WHATSAPP_MESSAGE,GET_DIRECTIONS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Wize Eyes Optometrists” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Wize Eyes Optometrists” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Wize Eyes Optometrists” top 3 ads schedules are: 10 days,7 days, and 12 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Wize Eyes Optometrists”‘s top 1 ad duration is 10 days. Every advertisement has a life cycle.
“Wize Eyes Optometrists” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Wize Eyes Optometrists” ad case study report

If you want to check the best ad case study of other advertisers related to “Wize Eyes Optometrists”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Wize Eyes Optometrists”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.