Award-winning Case Study For Winnipeg Folk Festival By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Winnipeg Folk Festival”, or large enterprises, they have established a Facebook page for advertising and promotion. “Winnipeg Folk Festival” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Winnipeg Folk Festival” through the method of adspy!

Winnipeg Folk Festival Facebook ad Introduction by ad spy method

“Winnipeg Folk Festival” introduction:We are an internationally renowned folk festival in Manitoba, Canada taking place on the second weekend of July since 1974.

“Winnipeg Folk Festival” Facebook ads last run:2020-02-17 09:48:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Winnipeg Folk Festival” ads data to help “Winnipeg Folk Festival” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Winnipeg Folk Festival”. In this report, we analyze in detail the best ad cases of “Winnipeg Folk Festival”.

Winnipeg Folk Festival Top3 Ads Case Study:

 1st2nd3rd
Advertisers Winnipeg Folk Festival Winnipeg Folk Festival Winnipeg Folk Festival
Ad title Choir! Choir! Choir! Winnipeg Folk Fest Volunteer Job Fair Tickets | Kim Churchill presented by Winnipeg Folk Festival - WINNIPEG, MB at Ticketmaster
Ad text Join us for an EPIC sing-along of Winnipeg favourites with Choir! Choir! Choir! at the Burton Cum... Join our Folk Fest Family! Come out for our Volunteer Job Fair on May 13 at Norwood Hotel. Festival favourite Kim Churchill is back in Winnipeg on November 7 at Park Theatre. Tickets are O...
CTA type LEARN_MORE EVENT_RSVP LEARN_MORE
Ad format Image Image Image
Categories other Festival Festival
Duration 1 days 1 days 1 days
Like 221 89 25

Winnipeg Folk Festival Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Winnipeg Folk Festival” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Winnipeg Folk Festival” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Winnipeg Folk Festival” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Choir! Choir! Choir! Winnipeg Folk Fest Volunteer Job Fair Tickets | Kim Churchill presented by Winnipeg Folk Festival - WINNIPEG, MB at Ticketmaster
Ad text  Join us for an EPIC sing-along of Winnipeg favourites with Choir! Choir! Choir! at the Burton Cum...  Join our Folk Fest Family! Come out for our Volunteer Job Fair on May 13 at Norwood Hotel.  Festival favourite Kim Churchill is back in Winnipeg on November 7 at Park Theatre. Tickets are O...
Ad type  other  other  other
Ad word count 147  90  108

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Winnipeg Folk Festival”, the text type used is other to obtain the best ad performance. “Winnipeg Folk Festival” can use this copy style more. On the other hand, “Winnipeg Folk Festival” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Winnipeg Folk Festival” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Winnipeg Folk Festival” are:LEARN_MORE,EVENT_RSVP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Winnipeg Folk Festival” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Winnipeg Folk Festival” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Winnipeg Folk Festival” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Winnipeg Folk Festival”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Winnipeg Folk Festival” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Winnipeg Folk Festival” ad case study report

If you want to check the best ad case study of other advertisers related to “Winnipeg Folk Festival”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Winnipeg Folk Festival”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.