Award-winning Case Study For Wilmington University By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Wilmington University”, or large enterprises, they have established a Facebook page for advertising and promotion. “Wilmington University” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Wilmington University” through the method of adspy!

Wilmington University Facebook ad Introduction by ad spy method

“Wilmington University” introduction:Wilmington University offers undergraduate and graduate degree programs at locations in Delaware and Southern New Jersey. With a commitment to student-centered service the University now also offers online degrees.

“Wilmington University” Facebook ads last run:2020-02-17 06:12:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Wilmington University” ads data to help “Wilmington University” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Wilmington University”. In this report, we analyze in detail the best ad cases of “Wilmington University”.

Wilmington University Top3 Ads Case Study:

Advertisers Wilmington University Wilmington University Wilmington University
Ad title Wilmington University NOW OPEN! We’re Smarter Together
Ad text Each year, our Backpack Campaign provides hundreds of new backpacks to local children. See more w... Get to know the NEW WilmU Brandywine. Start with RCBC. Finish with WilmU. All in South Jersey!
Ad format Video Video Image
Categories College & University College & University College & University
Duration 1 days 112 days 191 days
Like 10 6 42

Wilmington University Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Wilmington University” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Wilmington University” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Wilmington University” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Wilmington University NOW OPEN! We’re Smarter Together
Ad text  Each year, our Backpack Campaign provides hundreds of new backpacks to local children. See more w...  Get to know the NEW WilmU Brandywine.  Start with RCBC. Finish with WilmU. All in South Jersey!
Ad type  other  other  other
Ad word count 179  37  56

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Wilmington University”, the text type used is other to obtain the best ad performance. “Wilmington University” can use this copy style more. On the other hand, “Wilmington University” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Wilmington University” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Wilmington University” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Wilmington University” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Wilmington University” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Wilmington University” top 3 ads schedules are: 1 days,112 days, and 191 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Wilmington University”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Wilmington University” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Wilmington University” ad case study report

If you want to check the best ad case study of other advertisers related to “Wilmington University”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Wilmington University”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.