Award-winning Case Study For Willow Wood Hospice By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Willow Wood Hospice”, or large enterprises, they have established a Facebook page for advertising and promotion. “Willow Wood Hospice” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Willow Wood Hospice” through the method of adspy!

Willow Wood Hospice Facebook ad Introduction by ad spy method

“Willow Wood Hospice” introduction:Set in a tranquil and leafy location in Ashton-Under-Lyne, we provide specialist care to those in our community with life limiting illnesses.

“Willow Wood Hospice” Facebook ads last run:2020-02-21 15:22:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Willow Wood Hospice” ads data to help “Willow Wood Hospice” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Willow Wood Hospice”. In this report, we analyze in detail the best ad cases of “Willow Wood Hospice”.

Willow Wood Hospice Top3 Ads Case Study:

 1st2nd3rd
Advertisers Willow Wood Hospice Willow Wood Hospice Willow Wood Hospice
Ad title Tameside Bubble Rush 2019 Tameside Bubble Rush 2019 IKEA Abseil 2019
Ad text Just a few weeks until our amazing Bubble Rush on 2nd June! Use code FACEBOOK10 for 10% off your ... Everyone loved last year's event and our AMAZING Bubble Rush is back for 2019! Book now! Registr... Could you go over the top for Willow Wood? Only a few places left to plummet down IKEA! Bookings...
CTA type BUY_TICKETS BUY_TICKETS EVENT_RSVP
Ad format Video Video Video
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 2 days 6 days 1 days
Like 15 18 24

Willow Wood Hospice Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Willow Wood Hospice” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Willow Wood Hospice” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Willow Wood Hospice” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Tameside Bubble Rush 2019 Tameside Bubble Rush 2019 IKEA Abseil 2019
Ad text  Just a few weeks until our amazing Bubble Rush on 2nd June! Use code FACEBOOK10 for 10% off your ...  Everyone loved last year's event and our AMAZING Bubble Rush is back for 2019! Book now! Registr...  Could you go over the top for Willow Wood? Only a few places left to plummet down IKEA! Bookings...
Ad type  other  other  other
Ad word count 112  232  157

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Willow Wood Hospice”, the text type used is other to obtain the best ad performance. “Willow Wood Hospice” can use this copy style more. On the other hand, “Willow Wood Hospice” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Willow Wood Hospice” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Willow Wood Hospice” are:BUY_TICKETS,BUY_TICKETS,EVENT_RSVP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Willow Wood Hospice” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Willow Wood Hospice” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Willow Wood Hospice” top 3 ads schedules are: 2 days,6 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Willow Wood Hospice”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Willow Wood Hospice” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Willow Wood Hospice” ad case study report

If you want to check the best ad case study of other advertisers related to “Willow Wood Hospice”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Willow Wood Hospice”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.