Award-winning Case Study For Williams Sonoma By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Williams Sonoma”, or large enterprises, they have established a Facebook page for advertising and promotion. “Williams Sonoma” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Williams Sonoma” through the method of adspy!

Williams Sonoma Facebook ad Introduction by ad spy method

“Williams Sonoma” introduction:Chuck Williams opened the first Williams Sonoma store in Sonoma, California in 1956, selling a small array of cookware imported from France. Since then, the brand has expanded to hundreds of products from around the world, more than 260 stores nationwide.

“Williams Sonoma” Facebook ads last run:2020-02-17 07:44:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Williams Sonoma” ads data to help “Williams Sonoma” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Williams Sonoma”. In this report, we analyze in detail the best ad cases of “Williams Sonoma”.

Williams Sonoma Top3 Ads Case Study:

Advertisers Williams Sonoma Williams Sonoma Williams Sonoma
Ad title Williams Sonoma Williams Sonoma Williams Sonoma
Ad text 윌리엄스소노마 온라인몰 오픈 기념 특가! 프리미엄 주방용품을 특가로 만날 수 있는 기회를 놓치지마세요 윌리엄스소노마 특가 EVENT (04/23 - 04/28) 단 6일간! BEST 상품 몸두 모아 특가 세일 주차별 특별 상품을 놓치지 마세요 ! <요리의 모든 것을 경험하다. 윌리엄스 소노마> 미국 프리미엄 주방용품 윌리엄스 소노마로 주방의 모든 것을 경험해 보세요. - <윌리엄스 소노마 온라인몰 오픈!> 가입하고 스...
Ad format Carousel Carousel Video
Categories Kitchen/Cooking Kitchen/Cooking Kitchen/Cooking
Duration 1 days 3 days 21 days
Like 0 0 0

Williams Sonoma Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Williams Sonoma” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Williams Sonoma” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Williams Sonoma” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Williams Sonoma Williams Sonoma Williams Sonoma
Ad text  윌리엄스소노마 온라인몰 오픈 기념 특가! 프리미엄 주방용품을 특가로 만날 수 있는 기회를 놓치지마세요  윌리엄스소노마 특가 EVENT (04/23 - 04/28) 단 6일간! BEST 상품 몸두 모아 특가 세일 주차별 특별 상품을 놓치지 마세요 !  <요리의 모든 것을 경험하다. 윌리엄스 소노마> 미국 프리미엄 주방용품 윌리엄스 소노마로 주방의 모든 것을 경험해 보세요. - <윌리엄스 소노마 온라인몰 오픈!> 가입하고 스...
Ad type  other  other  other
Ad word count 57  80  177

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Williams Sonoma”, the text type used is other to obtain the best ad performance. “Williams Sonoma” can use this copy style more. On the other hand, “Williams Sonoma” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Williams Sonoma” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Williams Sonoma” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Williams Sonoma” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Williams Sonoma” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Williams Sonoma” top 3 ads schedules are: 1 days,3 days, and 21 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Williams Sonoma”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Williams Sonoma” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Williams Sonoma” ad case study report

If you want to check the best ad case study of other advertisers related to “Williams Sonoma”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Williams Sonoma”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.