Award-winning Case Study For Wiley Ecology and Evolution By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Wiley Ecology and Evolution”, or large enterprises, they have established a Facebook page for advertising and promotion. “Wiley Ecology and Evolution” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Wiley Ecology and Evolution” through the method of adspy!

Wiley Ecology and Evolution Facebook ad Introduction by ad spy method

“Wiley Ecology and Evolution” introduction:Ecology, Conservation and Evolution your thing? Wiley is the leading global publisher of content in these subject areas. Join our community!

“Wiley Ecology and Evolution” Facebook ads last run:2020-02-17 04:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Wiley Ecology and Evolution” ads data to help “Wiley Ecology and Evolution” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Wiley Ecology and Evolution”. In this report, we analyze in detail the best ad cases of “Wiley Ecology and Evolution”.

Wiley Ecology and Evolution Top3 Ads Case Study:

 1st2nd3rd
Advertisers Wiley Ecology and Evolution Wiley Ecology and Evolution Wiley Ecology and Evolution
Ad title FREE in African Journal of Ecology FREE in African Journal of Ecology The Research Everyone is Reading!
Ad text Have you read African Journal of Ecology’s FREE Special Section on camera trapping yet? Don’t mis... Expand your knowledge of camera trapping in Africa for FREE. You can now access the African Journ... Is this the research that will drive the next important discover in entomology?
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories Community Community Community
Duration 30 days 29 days 14 days
Like 4 19 10

Wiley Ecology and Evolution Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Wiley Ecology and Evolution” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Wiley Ecology and Evolution” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Wiley Ecology and Evolution” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title FREE in African Journal of Ecology FREE in African Journal of Ecology The Research Everyone is Reading!
Ad text  Have you read African Journal of Ecology’s FREE Special Section on camera trapping yet? Don’t mis...  Expand your knowledge of camera trapping in Africa for FREE. You can now access the African Journ...  Is this the research that will drive the next important discover in entomology?
Ad type  other  other  other
Ad word count 172  194  79

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Wiley Ecology and Evolution”, the text type used is other to obtain the best ad performance. “Wiley Ecology and Evolution” can use this copy style more. On the other hand, “Wiley Ecology and Evolution” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Wiley Ecology and Evolution” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Wiley Ecology and Evolution” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Wiley Ecology and Evolution” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Wiley Ecology and Evolution” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Wiley Ecology and Evolution” top 3 ads schedules are: 30 days,29 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Wiley Ecology and Evolution”‘s top 1 ad duration is 30 days. Every advertisement has a life cycle.
“Wiley Ecology and Evolution” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Wiley Ecology and Evolution” ad case study report

If you want to check the best ad case study of other advertisers related to “Wiley Ecology and Evolution”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Wiley Ecology and Evolution”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.